Senior Marketing Specialist, UK & Nordics (B2B SaaS)

Location: London, United Kingdom; Workplace: Hybrid. The role supports marketing across the UK, Benelux, and Nordics.

Company

hirify.global One is a B2B SaaS product company providing an AI-powered integrated growth management platform with customer data, personalization, and journey orchestration capabilities.

What you will do

• Build and own the marketing strategy and execution for the UK, Benelux, and Nordics.
• Manage demand generation, account-based marketing, events, customer marketing, web, content, and PR activities.
• Own event marketing programmes, including speaker recruitment, logistics, and execution of company-led and external events.
• Create locally relevant case studies, whitepapers, guides, and other assets for sales and campaigns.
• Measure programme performance and lead quality with sales, while maintaining accurate pipeline and revenue forecasts.
• Identify market trends, emerging opportunities, competitive shifts, and initiatives that improve client value and support growth.

Requirements

• At least 4 years of experience in B2B SaaS marketing, including demand generation, field marketing, and event management.
• Experience building and managing teams, with strong leadership skills.
• Knowledge of the digital marketing space.
• Experience with marketing automation and CRM tools such as HubSpot, Marketo, Eloqua, Pardot, or Salesforce.
• Excellent written and oral communication skills, including the ability to create and present compelling marketing materials.
• Strong creative problem-solving, attention to detail, event execution, and adaptability in a fast-moving environment.

Culture & Benefits

• Diverse, international environment with more than 50 nationalities.
• Internal training in AI fundamentals, coding, foreign languages, and personal development.
• Access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
• Eligibility-based ESOP participation and referral bonuses.
• Volunteering, social impact projects, global retreats, and team-building activities.