3 часа назад
Marketing Manager, UK & Nordics (B2B SaaS)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Manager, UK & Nordics (B2B SaaS): Building and executing regional B2B SaaS marketing strategies across the UK, Benelux, and Nordics with an accent on demand generation, account-based marketing, events, and sales alignment. Focus on managing multi-market event programmes, creating locally relevant sales assets, measuring lead quality, and identifying market opportunities.
Location: London, United Kingdom; hybrid workplace
Company
One is a B2B SaaS company providing an AI-powered integrated growth management platform with customer data, personalization, and journey orchestration across multiple channels.
What you will do
- Build and execute the marketing strategy for the UK, Benelux, and Nordics in collaboration with global marketing and local sales teams.
- Manage demand generation, account-based marketing, events, customer marketing, web, content, and PR activities.
- Own event marketing calendars and coordinate company-led and external industry events, including speakers and logistics.
- Create local marketing assets such as case studies, whitepapers, and guides to support sales and campaigns.
- Measure programme performance and lead quality with sales, while maintaining accurate pipeline and forecasts.
- Identify market trends, emerging opportunities, competitive developments, and initiatives that can increase client value.
Requirements
- At least 2 years of experience in B2B SaaS marketing, including demand generation, field marketing, and event management.
- Experience building and managing teams, with strong leadership skills.
- Knowledge of the digital marketing space and experience with marketing automation and CRM tools such as HubSpot, Marketo, Eloqua, Pardot, or Salesforce.
- Excellent written and verbal communication skills, including the ability to create and present compelling marketing materials.
- Strong creative problem-solving, attention to detail, and event planning and execution skills.
- Ability to maintain a positive attitude and perform effectively in a fast-moving environment.
Culture & Benefits
- Work with a diverse international team representing more than 50 nationalities.
- Access internal training in AI fundamentals, coding, foreign languages, and personal development.
- Use learning and personal development platforms including LinkedIn Learning, MasterClass, Blinkist, Spotify, and CloudGuru.
- Eligibility-based participation in the ESOP programme and referral bonuses.
- Opportunities for volunteering and social-impact projects, alongside global retreats and team-building activities.
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