Product & Lifecycle Growth Marketing

Location: Primary residence required in or near approved cities in the United States, Canada, or Mexico; occasional in-person attendance is required.

Salary: $119,000–$205,500 annually in the United States outside California; $144,000–$216,500 annually in California; CAD 151,000–192,000 annually in Canada.

Company

hirify.global operates digital products including hirify.global, Slideshare, Everand, and Fable, helping people access knowledge, books, and reading communities.

What you will do

• Own positioning and messaging for Everand and Fable across product features, launches, and seasonal campaigns.
• Lead go-to-market planning and execution for new features and product updates.
• Build and launch email, push, and in-app campaigns in Iterable, including technical setup and audience segmentation.
• Coordinate launch moments with lifecycle programs and partner with Product and Brand on roadmap messaging.
• Define metrics, set targets, instrument tracking, and report on campaign and product impact.
• Test messaging, timing, and targeting, turning successful approaches into repeatable growth playbooks.

Requirements

• 6+ years of experience in growth, lifecycle, or product marketing for a subscription or consumer product business.
• Hands-on experience owning go-to-market strategy and campaign execution.
• Experience building campaigns in Iterable or a similar marketing automation platform.
• Strong writing skills and the ability to develop brand voice and production-ready copy.
• Ability to use queries or dashboards to make data-informed decisions.
• Primary residence in or near an approved United States, Canadian, or Mexican city, with occasional in-person attendance.

Culture & Benefits

• hirify.global Flex supports flexible workstyles while requiring intentional in-person collaboration.
• Health, dental, vision, mental health, disability, and family support benefits.
• Paid vacation, sick time, holidays, winter break, volunteer time, and sabbaticals.
• Retirement matching, employee equity, learning and development programs, and professional growth opportunities.
• Wellness and home office stipends, complimentary product access, and access to leading AI tools.