3 дня назад
CRM Lead
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Lead (Braze): Building and operating multi-channel CRM programs across consumer and independent restaurant audiences with an accent on lifecycle automation, campaign architecture, and reliable execution. Focus on designing Canvas flows, segmentation, subscription logic, dynamic messaging, and incrementality measurement across email, push, in-app, and SMS.
Location: Mexico (Remote)
Company
provides technology, services, and collective purchasing power to help independent pizzerias compete with major franchise businesses and serve digital customers.
What you will do
- Build and operate CRM programs for both consumers and independent restaurant owners.
- Design and manage Braze Canvas flows, segmentation, campaign architecture, and subscription group logic.
- Execute campaigns across email, push, in-app, and SMS channels, including quality assurance and platform maintenance.
- Collaborate with marketing, data, and engineering partners on CRM infrastructure and automation.
- Contribute to CRM strategy, lifecycle automation, repeat-purchase initiatives, and owner engagement programs.
- Apply holdout groups, control logic, and incrementality principles to evaluate campaign lift.
Requirements
- 3–5 years of experience in marketing operations, CRM, or growth operations.
- Deep hands-on experience with Braze, including Canvas flows, segmentation, content blocks, subscription groups, and campaign QA.
- Hands-on technical fluency with HTML, CSS, and Liquid personalization for dynamic email and messaging content.
- Ability to work in data-dependent environments and build reliable systems from imperfect starting points.
- Understanding of incrementality, holdout groups, control logic, correlation, and lift.
- Fluent written and verbal English, with clear communication across technical and non-technical audiences.
Nice to have
- Experience building an SMS program from the ground up.
- Experience in multi-channel B2C and B2B environments with transactional or marketplace dynamics.
Culture & Benefits
- Work with a small, high-output CRM team in close partnership with marketing, data, and engineering.
- High-visibility role with CRM prioritized at the leadership level.
- Premium healthcare, dental, and optical coverage.
- 25 days of paid time off.
- Wellbeing stipend.
Hiring process
- Application followed by a 30-minute recruiter introduction.
- 45-minute hiring manager interview with pairing and a technical exercise.
- Peer interview, leadership interview, and offer stage.
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