Regional Marketing Manager (Latin America)

Location: Mexico; responsibility for marketing activities across Latin America

Salary: $80,000–$100,000 annually

Company

hirify.global develops and provides solutions in food safety, diagnostics, microbiology, and life sciences.

What you will do

• Develop and execute the annual Latin America marketing plan, priorities, campaigns, KPIs, and budget.
• Lead demand generation through digital campaigns, field marketing, webinars, customer events, and lead-generation programs.
• Execute regional product launches and localize global campaigns, messaging, materials, and sales tools.
• Coordinate marketing initiatives across subsidiaries, distributors, commercial partners, agencies, and vendors.
• Provide market intelligence, competitive insights, and Voice of Customer feedback to Corporate Marketing and Product Management.
• Lead participation in trade shows, conferences, scientific congresses, workshops, advisory boards, and distributor events.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; an MBA or postgraduate degree is preferred.
• 8–10 years of progressive experience in marketing, sales, product management, or commercial leadership within a B2B environment.
• Experience leading regional marketing initiatives across multiple countries, with strong digital marketing and demand generation expertise.
• Experience working with distributors and indirect sales channels.
• Proficiency with marketing automation platforms, CRM systems, Microsoft Office, Adobe Acrobat, and marketing analytics.
• Fluent English and fluent Spanish required. Portuguese is strongly preferred.

Nice to have

• Experience in food safety, diagnostics, microbiology, or life sciences.
• MBA or postgraduate degree.
• Portuguese language proficiency.

Culture & Benefits

• Cross-functional collaboration with Sales, Corporate Marketing, Product Management, Customer Success, Regulatory Affairs, distribution partners, and country management.
• Opportunity to recruit, develop, and coach regional marketing team members when applicable.
• Up to 30% travel across Latin America.
• Occasional evening or weekend work may be required for business events and customer activities.
• Standard office environment with computer work, communication, presentations, and occasional travel.