Lead, Brand Marketing (Health & Wellness)

Location: Remote - US

Salary: $110,000–$175,000 per year

Company

hirify.global provides tools, resources, and support that help people make healthy food choices and reach their health goals.

What you will do

• Own the annual brand marketing plan, including channel strategies, campaign calendars, positioning, and measurable KPIs.
• Lead brand campaigns end to end across paid media, streaming and audio, social, out-of-home, sponsorships, and other brand touchpoints.
• Manage creative and media agencies, including briefs, scopes, timelines, budgets, deliverables, performance reviews, and onboarding.
• Maintain brand guidelines and implement AI-assisted reviews and controls across brand and product assets.
• Partner with analytics and growth teams to measure brand lift, incrementality, media performance, and campaign effectiveness.
• Present insights and recommendations to senior leadership and coordinate work across internal teams and agency partners.

Requirements

• 6+ years of brand marketing experience at a consumer app.
• Proven ownership of brand campaigns from strategy and creative production through measurement.
• Direct experience managing creative and/or media agencies, including briefs, budgets, timelines, and quality standards.
• Ability to translate consumer insights, brand health tracking, lift studies, and media measurement into strategic and creative decisions.
• Strong project management, written communication, verbal communication, and senior presentation skills.
• Must be able to work remotely from the United States.

Nice to have

• Experience with a premium or subscription product.
• Experience with a health and wellness brand.

Culture & Benefits

• Full-time employee position with healthcare, medical, dental, and vision coverage.
• Paid parental leave, fertility support, mental health benefits, and responsible time off.
• Annual performance bonus, 401(k) plan with employer match, and monthly wellness and technology allowances.
• Two paid volunteer days per calendar year and access to a mentorship program.
• Annual company gathering, opportunities for in-person team connections, learning resources, and access to hirify.global Premium.
• Collaborative, inclusive culture centered on empathy, healthy habits, data-informed decisions, continuous improvement, and accountability.