Senior Associate - Marketing (B2B SaaS)

Location: Remote, but the role holder must be based in Mumbai, India

Company

hirify.global provides a cloud-based software testing platform for testing websites and applications across real devices and browsers, with products covering manual and automated testing, visual regression, accessibility, and test management.

What you will do

• Define and execute outbound marketing strategy in alignment with broader business objectives.
• Own the marketing pipeline and deliver against pipeline commitments.
• Experiment continuously to improve funnel conversion rates and analyze incremental impact.
• Identify growth and efficiency opportunities and turn complex pipeline challenges into clear, scalable solutions.
• Collaborate with Events, Marketing, Business Operations, and Sales teams to prioritize initiatives using data and research.
• Monitor industry trends, competitive landscapes, and emerging opportunities to refine the growth strategy.

Requirements

• 2.5–4 years of overall experience, preferably in B2B SaaS.
• Ability to solve complex channel problems, think strategically, and drive detailed execution.
• Strong data-driven decision-making skills and comfort working with pipeline data.
• Excellent communication and stakeholder management skills.
• Experience leading or influencing cross-functional teams.
• Knowledge of outbound marketing best practices, including content, audience, and infrastructure considerations.

Culture & Benefits

• Remote-first work environment with the option to work from home.
• Remote-first allowance for home-office setup, connectivity, accessories, co-working spaces, and wellbeing.
• Medical insurance with INR 5,00,000 coverage for the employee, spouse, up to two dependent children, and parents or parents-in-law.
• 25 days of paid annual and sick leave, plus gazetted public holidays and special life-event leave.
• Statutory gratuity benefits under the Payment of Gratuity Act, 1972.