2 дня назад
Performance Marketing Manager (B2B SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (B2B SaaS): Building and scaling paid acquisition for WanderOS, a B2B platform for vacation rental property managers, with an accent on full-funnel campaigns, attribution, and conversion optimization. Focus on managing CAC and pipeline performance, designing structured experiments, and connecting paid media spend to qualified demos, sign-ups, and closed revenue.
Location: Remote within the United States; company headquarters presence in San Francisco is a plus.
Company
builds smart homes, booking technology, and OS, an operator-facing platform for vacation rental property managers and operators.
What you will do
- Own paid acquisition strategy and execution across Google Search, LinkedIn, Meta, programmatic, and other performance channels.
- Build and optimize full-funnel campaigns for traffic, trials, demos, sign-ups, pipeline, and revenue.
- Manage budgets, pacing, bidding, and channel allocation against CAC, ROI, ROAS, and payback targets.
- Design and run structured experiments across creative, messaging, audiences, offers, bidding, and landing pages.
- Build attribution dashboards and reporting, and track paid leads through the funnel to closed revenue with Sales, Analytics, and RevOps.
- Collaborate with Product Marketing, Content, Design, Lifecycle, Email, CRM, and Sales teams to improve targeting, messaging, and conversion.
Requirements
- 3–5+ years of hands-on performance marketing experience focused on paid acquisition for B2B SaaS, software, or technology products.
- Proven experience managing Google Ads and at least one major social advertising platform toward revenue or pipeline goals.
- Strong analytical skills and experience with Google Analytics or GA4, advertising analytics, and BI or dashboarding tools.
- Experience managing budgets and optimizing toward CAC, ROAS, payback period, or similar efficiency metrics.
- Experience with A/B testing, tracking pixels, tags, UTMs, conversion events, and multi-touch attribution.
- Strong copywriting, organization, cross-functional collaboration, and continuous-improvement skills.
Nice to have
- Experience in short-term rentals, property management, or hospitality technology.
- Experience with Webflow, Unbounce, Optimizely, HubSpot, Salesforce, or Marketo.
- Experience testing AI-driven search and discovery platforms.
Culture & Benefits
- Remote-first work environment within the United States.
- Direct access to leadership and ownership of OS's growth engine.
- Opportunity to build a performance marketing function for a product with established traction.
- Work across travel, hospitality, technology, and vacation rental operations.
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