Senior Performance Marketing Manager (B2B SaaS)

Location: Barcelona, Spain; hybrid

Company

hirify.global is a B2B SaaS business operating across France, Spain, Italy, and Portugal with an international team.

What you will do

• Own the paid acquisition strategy, execution, optimization, and budget allocation across Google Search, Meta, Reddit, LinkedIn, and YouTube.
• Set and manage CPL, MQL, SQL, and demo conversion targets across markets and channels.
• Build and iterate B2B SaaS lead-generation campaigns, including keyword strategy, audience segmentation, bidding, creative testing, and landing-page alignment.
• Work directly with sales to improve lead quality and pipeline conversion.
• Adapt messaging, budgets, and channel mix for France, Spain, Italy, and Portugal.
• Build funnel dashboards, run structured experiments, and present performance insights to senior leadership.

Requirements

• 5+ years of hands-on performance marketing experience focused on B2B SaaS or B2B technology lead generation.
• Deep Google Ads expertise, including Search, non-brand strategy, tCPA, tROAS, smart bidding, and Quality Score optimization.
• Solid Meta Ads experience with CRM-based audiences, lead-generation campaigns, and CPL optimization.
• Fluency in pipeline KPIs such as CPL, MQL, SQL, demo conversion, and CAC, with direct sales collaboration experience.
• Experience with HubSpot or an equivalent CRM, GA4, and GTM for attribution, reporting, and campaign optimization.
• Fluent English required. Spanish, French, Italian, or Portuguese is an advantage.

Nice to have

• Experience with LinkedIn Ads, Reddit Ads, or SA360.
• Multi-market European campaign experience.
• SQL or Python for deeper data analysis.
• B2B SaaS or B2B technology industry background.

Culture & Benefits

• Stock options with a back-loaded vesting schedule.
• Comprehensive health insurance.
• On-demand salary access.
• Structured career progression with defined criteria at every level.
• Flexible benefits for meals, childcare, transportation, and training, plus book reimbursement and access to a shared team library.
• International team representing 35+ nationalities.