1 день назад
Sr. Product Marketing Manager (B2B SaaS)
140 000 - 155 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Sr. Product Marketing Manager (B2B SaaS): Defining positioning, messaging, launches, competitive intelligence, and sales enablement for an AI-powered financial management platform with an accent on enterprise IT finance, FinOps, and multi-stakeholder B2B buying journeys. Focus on building the product marketing function, translating complex capabilities into trusted messaging, and connecting go-to-market decisions to pipeline, win rate, and adoption outcomes.
Location: Remote, United States
Salary: $140,000–$155,000 per year
Company
provides an AI-powered financial management intelligence platform for enterprise IT, helping CFOs, CIOs, and IT finance teams understand, govern, and optimize technology spend across telecom, FinOps, and IT asset management.
What you will do
- Own positioning and messaging across technology expense management, IT financial management, FinOps, and AI spend management.
- Write and oversee advertising copy, website messaging, social content, bylines, webinars, executive talking points, and related materials.
- Partner with Product on pricing, packaging, and feature narratives.
- Lead go-to-market plans for new product capabilities, including launch messaging, sales enablement, customer communications, and retrospectives.
- Develop competitive positioning, battlecards, objection handling, win/loss insights, and training for sales and leadership.
- Create pitch decks, one-pagers, ROI narratives, demo storylines, case studies, testimonials, and customer proof points, while supporting analyst briefings with Gartner, Forrester, and IDC.
Requirements
- 5–8 years of product marketing experience in an enterprise B2B SaaS company, with direct ownership of positioning, messaging, and launches.
- Experience marketing to enterprise CIOs, IT finance buyers, or similarly complex multi-stakeholder buying committees.
- Demonstrated success creating sales enablement content used by field sales teams.
- Ability to build a function without an established playbook and work effectively across engineering, sales, product, marketing, and executive leadership.
- Experience with HubSpot, advanced workflows, and campaign automation.
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
Culture & Benefits
- Remote role based in the United States.
- Comprehensive health, dental, and vision benefits.
- Paid time off and an emphasis on work-life balance.
- 401(k) with employer match.
- Desk-based computer work with reasonable accommodations available where needed.
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