Senior Lead - Strategy & Operations

Location: Remote; candidate must be based in Mumbai, India

Company

hirify.global is a cloud-based software testing platform serving more than 50,000 customers with manual and automated testing, visual regression, accessibility, test management, and AI-enabled testing capabilities.

What you will do

• Partner with Marketing and GTM leaders to develop shared priorities, growth strategies, operational plans, and coordinated execution.
• Lead strategic planning and generate insights that improve Marketing performance and support company objectives.
• Analyze ambiguous and complex organizational challenges using qualitative and quantitative data, define problems, and identify opportunities.
• Conduct market, industry, customer, competitive, and account research to support product, customer, go-to-market, marketing, and brand strategies.
• Develop account intelligence strategies, identify high-potential accounts, and own account, contact, and lead enrichment activities with reporting and insights.
• Maintain marketing databases by cleansing data, integrating multiple sources, correcting inaccuracies, enriching missing fields, and validating Salesforce records and reports.

Requirements

• 6–8 years of experience, including at least 5 years in Strategy or Management Consulting, preferably at a leading global consulting firm or in a high-impact Corporate Strategy role at a leading B2B SaaS or technology company.
• At least 5 years of experience in Marketing or Sales Strategy and Research roles using secondary and tertiary research methods.
• Exposure to SQL for creating reports, analyses, and insights.
• Knowledge of tools such as ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, and Traxcn.
• Experience identifying ideal customer profiles across different segments and product portfolios.
• Advanced ability to analyze and summarize information from multiple sources, including large and complex datasets, for market, industry, financial, and economic analyses.
• Structured thinking, strong problem-solving and communication skills, and the ability to prioritize in a fast-paced environment.
• Proficiency in analytics, ability to develop actionable insights from data, multitask, prioritize, rapidly iterate, and manage communication with different functions.
• Excellent project management skills and the ability to manage multiple projects with non-congruent timelines.

Nice to have

• Detailed understanding of and experience working with Salesforce CRM, including end-to-end handling, data quality checks, and reporting.
• An MBA from a class A institution and an IIT or technology qualification.

Culture & Benefits

• Remote-first work environment with the ability to work from home.
• Remote-first allowance for home office setup, connectivity, accessories, coworking spaces, and wellbeing.
• INR 5,00,000 medical insurance coverage for the employee, spouse, up to two dependent children, and parents or parents-in-law.
• Gratuity under the Payment of Gratuity Act, 1972.
• 25 days of annual paid leave, gazetted public holidays, and special life-event leave.