Insurance Product Marketing Manager - Life & Wealth Americas (AI)

Location: Fort Mill, South Carolina, United States; hiring within the US region. The work model prioritizes in-person collaboration while offering flexibility.

Company

hirify.global delivers enterprise technology, managed infrastructure, application modernization, and industry-specific software solutions; its Insurance Software and BPS unit helps insurers modernize and operate core insurance systems.

What you will do

• Develop product positioning, messaging, and value propositions that differentiate Life & Wealth insurance solutions.
• Lead go-to-market execution from market research and competitive intelligence through launches, content development, and performance analysis.
• Create product marketing assets including launch plans, sales decks, web and social content, battlecards, case studies, demo stories, speeches, thought leadership, and infographics.
• Enable sales and customer-facing teams through messaging, training, objection handling, competitive guidance, and buyer-focused materials.
• Collaborate with product, sales, marketing, customer success, analyst relations, and agency partners on new products and feature releases.
• Track activation effectiveness and contribute to pipeline generation, product adoption, retention, expansion, and win-rate improvement.

Requirements

• 5+ years of experience in product management, product marketing, solutions marketing, go-to-market strategy, competitive intelligence, analyst relations, or related roles.
• 5+ years of experience marketing insurance, SaaS, enterprise software, cloud platforms, AI-enabled products, data and analytics solutions, or other technology products.
• Ability to translate complex technical capabilities into outcome-focused messages for business and technical audiences.
• Experience developing positioning, messaging, launch plans, sales enablement materials, and customer-facing content.
• Strong writing, storytelling, presentation, stakeholder management, and cross-functional collaboration skills.
• Digital marketing competency covering content strategy, social media, email campaigns, SEO, AI, and analytics.

Nice to have

• Familiarity with insurance technology, agentic AI, policy administration systems, BPS, or platform modernization.
• Experience with Challenger, Oratium, JTBD, Solution Selling, enterprise sales, account-based marketing, partner go-to-market, or hybrid go-to-market models.
• Background in project management, analyst relations, executive thought leadership, customer advocacy, competitive intelligence, or product-led content programs.
• Proficiency in Excel, PowerPoint, Asana, PowerBI, Amazon Quick, Claude, Copilot, Google Analytics, or similar tools.
• Comfort working across time zones with a global team.

Culture & Benefits

• In-person collaboration is prioritized while flexibility supports wellbeing, productivity, individual work styles, and life circumstances.
• Inclusive work environment focused on strong connections and community.
• Equal opportunity employment and reasonable disability accommodations are provided.
• Employment verification is conducted through E-Verify.