Product Marketing Manager (AI)

Location: Hybrid with 1 day per week in the Atlanta office; Philadelphia applicants considered in a hybrid capacity; remote capacity available in select U.S. locations

Company

hirify.global provides AI-powered healthcare intelligence and workflow software that helps health systems and post-acute providers coordinate care, strengthen operations, and make data-driven decisions.

What you will do

• Own messaging and positioning frameworks for the full product portfolio, connecting product value to customer outcomes.
• Research buyer personas, ideal customer profiles, buyer journeys, and target markets across healthcare provider segments.
• Build competitive intelligence programs to inform positioning, sales enablement, and product strategy.
• Develop messaging for AI-powered features, clinical workflows, data analytics products, and both technical and non-technical audiences.
• Create enablement materials, positioning guides, and objection-handling resources for the go-to-market team.
• Develop customer-facing content such as case studies, webinars, success stories, and testimonials in partnership with customers and Growth Marketing.

Requirements

• Progressive product marketing experience across messaging, positioning, competitive intelligence, persona development, and launch management.
• Experience in B2B SaaS, preferably healthcare technology, post-acute care, or health systems.
• Familiarity with AI-driven products and the ability to translate complex capabilities into outcome-focused language for healthcare buyers.
• Experience marketing data or analytics products and collaborating with product and data teams.
• Excellent written communication, analytical, problem-solving, and cross-functional collaboration skills.
• Working knowledge of Marketo, Salesforce, Microsoft Office, Canva, and AI tools such as ChatGPT, Claude, or Copilot.

Nice to have

• Familiarity with healthcare clinical workflows, regulatory considerations, and provider-organization sales dynamics.
• Interest in healthcare industry trends, regulatory changes, and competitive dynamics.

Culture & Benefits

• Collaborative, transparent, accountable, and outcome-focused work environment.
• Flexible work hours and a hybrid or select U.S. remote working arrangement.
• Health, dental, vision, voluntary benefits, and paid leave programs.
• Competitive compensation, incentive compensation, equity shares, 401(k), flexible PTO, and 10 paid holidays.
• Marketplace discounts for retail and entertainment.