3 дня назад
Senior Product Marketing Manager
235 477 - 297 600$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager (Marketing Technology): Defining the roadmap and long-term vision for marketing technology platforms supporting customer acquisition, engagement, retention, and over 100 million annual digital messages with an accent on marketing automation, analytics, and multichannel optimization. Focus on coordinating engineering delivery, analyzing campaign performance with SQL and Python, designing A/B tests, and incorporating machine learning signals into customer journeys.
Location: San Francisco, United States; hybrid, with up to 40% telecommuting permitted
Salary: $235,477–$297,600 per year, plus equity and benefits
Company
develops digital health solutions and technology platforms that support customer acquisition, engagement, and retention.
What you will do
- Define and maintain the product roadmap and long-term vision for marketing technology platforms.
- Develop product strategies for high-volume digital communications across email, direct mail, SMS, and push notifications.
- Define product requirements, user stories, priorities, acceptance criteria, and delivery timelines with engineering teams.
- Coordinate fullstack and backend engineering work and manage stakeholder requests as the marketing technology subject matter expert.
- Analyze system performance, campaign effectiveness, and conversion metrics using SQL, Python, Tableau, Mode, and/or Mixpanel.
- Design multivariate and A/B tests, optimize acquisition efficiency, maintain incentive decisioning and fulfillment platforms, and incorporate machine learning signals into customer journeys.
Requirements
- Bachelor’s degree or equivalent.
- At least four years of experience as a Product Manager, Marketing Manager, or in a related role.
- Four years of experience with project management tools, marketing automation tools, product management, SQL, Python, analytics tools, and digital marketing or campaign automation.
- Experience collaborating with engineering teams and managing product requirements, priorities, and delivery timelines.
Culture & Benefits
- Hybrid work arrangement based in San Francisco, with up to 40% telecommuting permitted.
- Annual salary plus equity and benefits.
- Work focused on digital health customer acquisition, engagement, and retention.
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