Sr. Lifecycle Marketing Manager (HubSpot)

Location: Onsite in Pleasanton, California, Monday through Friday

Salary: $140,000–$160,000 annual base salary plus an annual bonus of up to 10%

Company

hirify.global provides a B2B SaaS platform and focuses on customer growth, product adoption, and retention.

What you will do

• Own end-to-end global onboarding, upselling, and retention campaigns across email, in-app messages, SMS, and push notifications.
• Build campaign strategy, copy, setup, A/B tests, localization, reporting, and optimization.
• Write and manage campaign copy tailored to customer lifecycle stages, audiences, goals, and channels.
• Translate business objectives from customer success, product marketing, performance marketing, and sales into executable campaigns and automations.
• Present program performance and campaign results to leaders, partnering with business intelligence on reporting and recommended actions.
• Improve lifecycle marketing methodologies, effectiveness, and operational efficiency.

Requirements

• 6 years of experience running digital lifecycle marketing programs, preferably in SaaS, subscription, or B2B businesses.
• Deep, hands-on HubSpot expertise, including multi-step workflows, enrollment and re-enrollment logic, dynamic lists, lifecycle stages, lead scoring, email templates, A/B tests, and performance reports.
• Experience with Salesforce for CRM data alignment and campaign attribution.
• Experience executing campaigns for self-serve and sales-assisted buyers from ideation through building, monitoring, optimization, and reporting.
• Strong analytical, communication, problem-solving, executive presentation, project management, and cross-functional collaboration skills.
• Experience working with product management, product marketing, data analytics, and large sets of marketing and product usage data.

Nice to have

• HubSpot certification.

Culture & Benefits

• Collaborative, inclusive environment focused on innovation, continuous learning, creativity, teamwork, and professional growth.
• Comprehensive healthcare, dental, and vision coverage for employees and families.
• 401(k) program with 4% matching, optional life and supplemental insurance, and employee assistance programs.
• College assistance reimbursement and LinkedIn Learning access.
• Onsite gym, basketball court, microkitchen stipend, DoorDash DashPass, and hirify.global service reimbursement.