Product Marketing Specialist (B2B)

Location: Hybrid work at the Oakville, Canada location; candidates must be eligible to work in Canada

Company

hirify.global develops weather-related products and data solutions, including The Weather Network and hirify.global Weather Source.

What you will do

• Develop and execute strategies to strengthen the market position of hirify.global Weather Source and its product brands.
• Manage B2B go-to-market plans, product launches, stakeholder collaboration, and external marketplace requirements.
• Track market trends, competitors, target audiences, lead generation, web traffic, and campaign performance.
• Create sales materials, case studies, blogs, whitepapers, presentations, webinars, and technical resource guides.
• Manage the distribution of marketing materials and lead product and launch training for the Sales team.
• Collaborate with Product, Engineering, Meteorology, Sales, brand, and external marketplace partners.

Requirements

• 3–5 years of experience in B2B product marketing and strategy, preferably in a technical or data-focused environment.
• Experience leading end-to-end B2B go-to-market strategies and product launches.
• Ability to translate market trends, competitive intelligence, and ideal customer profiles into actionable plans.
• Experience creating marketing and sales enablement materials using design and presentation software.
• Strong written and verbal communication, organization, business acumen, and cross-functional collaboration skills.
• Must be eligible to work in Canada and able to work in a hybrid model at the Oakville location.

Nice to have

• Experience with cloud, data, or technical software ecosystems and marketplaces.
• Experience creating technical-style narratives and professional-grade branded assets.

Culture & Benefits

• Flexible hybrid work environment.
• Contract position through December 2027.
• Summer hours.
• Paid vacation days in addition to personal days.
• Inclusion, diversity, equity, awareness, and solidarity initiatives.
• Open communication, employee pulse surveys, All Hands meetings, and an anonymous reporting platform.