Product Marketing, Senior Specialist (Fintech)

Location: Toronto, Canada; flexible hybrid work model. Eligibility to work for hirify.global Corp. in Canada in a full-time capacity is required.

Salary: CAD 85,000–110,000 per year, plus eligibility for a short-term incentive plan.

Company

hirify.global is a Canadian financial technology company providing secure digital payments, identity verification, and fraud protection services.

What you will do

• Support product storytelling, messaging, positioning, and go-to-market planning for hirify.global products.
• Execute integrated campaigns across paid, earned, and owned channels for consumer and business audiences.
• Coordinate customer research and market intelligence to identify pain points, trends, and campaign opportunities.
• Set KPIs, track campaign performance, prepare reports, and optimize marketing initiatives using data and market feedback.
• Develop sales enablement materials and guide agency partners and internal teams in campaign development.
• Collaborate with Product, Marketing, Communications, Technology, and business development teams in agile product squads.

Requirements

• 5–7 years of experience in marketing or product marketing, preferably in payments, financial services, or retail.
• Experience using customer insights and market research to inform product positioning and campaign strategy.
• Experience with go-to-market planning and execution across paid and owned channels for both B2B and B2C audiences.
• Strong written and verbal presentation skills, including translating technical features into clear marketing and sales enablement materials.
• Excellent interpersonal and cross-functional collaboration skills across Marketing, Communications, Product, and Technology.
• Eligibility to work in Canada for hirify.global on a full-time basis.

Culture & Benefits

• Flexible hybrid work model supporting work-life balance.
• Vacation and wellness days.
• Employer-paid benefits coverage and an employer-funded RRSP program.
• Confidential 24/7 employee and family assistance program.
• Pregnancy and parental leave top-up.
• Charitable donation matching and an inclusive, purpose-driven culture.