5 часов назад
Head of Content & Campaigns (SaaS)
120 000 - 150 000CAD
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Head of Content & Campaigns (B2B SaaS): Building and leading content, SEO/AEO, product launch, and campaign programs that generate pipeline for an event management platform with an accent on content gap analysis, cross-channel messaging, and regional campaign coordination. Focus on developing organic demand strategies, creating and editing campaign assets, and aligning product launches across marketing, product, sales, and regional teams.
Location: Calgary, Alberta; fully remote and open to candidates based anywhere in Canada, with flexibility to align working hours with ET and overlap with the global marketing team.
Salary: CA$120,000–CA$150,000 base plus bonus, stock option, and benefits.
Company
builds an event management platform that helps conference organizers create engaging event experiences, with software used for more than 40,000 events in over 70 countries.
What you will do
- Lead the content team and own the end-to-end content and campaign calendar.
- Perform content gap analysis across the funnel and create or update blogs, landing pages, website videos, YouTube scripts, and lead magnets.
- Own SEO and AEO strategy, including keyword and prompt tracking, prioritization, content distribution, and repurposing.
- Lead company, founder, and subject-matter-expert social programs and manage the promotion calendar.
- Develop campaign strategy, content, schedules, status updates, and communications for new-business and customer campaigns.
- Coordinate product launches with Product and regional marketing teams to ensure consistent execution and pipeline impact.
Requirements
- 8+ years of progressive B2B marketing experience on the corporate side, not agency experience.
- Experience building and running an SEO/AEO strategy from scratch.
- Experience owning a content and campaign calendar end to end.
- High-level writing and editing skills, including translating brand voice and positioning into effective copy.
- Experience coordinating product launches across product and regional teams.
- Daily use of AI tools, fast adoption of new tools, and the autonomy to take work off a VP's plate.
Culture & Benefits
- Fully remote work with regional in-person gatherings and co-working sessions during the year.
- 15 days of annual leave, three additional summer days, and a paid birthday holiday.
- Stock option and employee benefits.
- Top-of-the-line hardware and collaboration software for remote work.
- Private, quiet, ergonomic workspace and reliable internet with at least 30 Mbps download speed required.
Hiring process
- Successful applicants receive an on-demand video interview link.
- Applicants describe a content strategy, SEO/AEO initiative, or campaign they built and owned end to end, including goals, channels, formats, and results.
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