Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager, Informed Design (B2B SaaS): Developing go-to-market strategy, positioning, launch plans, customer education, and adoption programs for technical design workflows with an accent on translating complex product capabilities into clear customer value. Focus on leading cross-functional launches, creating high-volume marketing and enablement content, and using customer feedback, market signals, and product usage data to guide decisions.

Location: Montreal, Quebec, Canada

Salary: CAD 87,364–128,134 base salary, with potential bonuses, stock grants, and comprehensive benefits.

Company

hirify.global develops software for design, engineering, construction, manufacturing, and media industries.

What you will do

• Develop positioning, messaging frameworks, value narratives, and go-to-market plans for Informed Design.
• Lead coordination for quarterly releases, product updates, launches, and cross-functional projects from planning through execution.
• Create customer-facing and internal content, including webinars, newsletters, blogs, landing pages, demo scripts, video scripts, presentations, and customer stories.
• Develop sales, partner, adoption, and customer-success enablement materials that clarify use cases and product value.
• Analyze customer feedback, competitive signals, market trends, campaign performance, lifecycle metrics, and product usage data.
• Support hirify.global and industry events while improving repeatable product marketing processes, templates, and content libraries.

Requirements

• At least 4 years of experience in product marketing, technical marketing, solutions marketing, or a related B2B SaaS role.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience creating positioning, messaging, launch plans, customer content, and sales enablement for technical products or complex workflows.
• Proven ability to lead product or feature launches and manage complex cross-functional projects.
• Strong quantitative, analytical, writing, storytelling, presentation, and communication skills.
• Ability to collaborate with Product, Engineering, Design, Sales, Customer Success, Adoption, Marketing, and partner teams.

Nice to have

• Experience with design, engineering, construction, manufacturing, or other technical workflow tools.
• Familiarity with AI productivity tools and workflows for research, content development, and operational efficiency.

Culture & Benefits

• Work in hirify.global’s Incubation organization on a product operating in a fast-evolving environment.
• Comprehensive benefits package for eligible Canada-based roles.
• Potential annual cash bonuses and stock grants.
• Culture focused on belonging, meaningful work, and building a better designed and made world.