Head of Content & Campaigns (B2B Marketing)

Location: Fully remote for candidates anywhere in Canada, with working-hour flexibility and overlap with ET

Salary: CA$120,000–CA$150,000 base plus bonus, stock options, and benefits

Company

hirify.global builds a comprehensive event management SaaS platform that helps conference organizers create engaging event experiences, with more than 40,000 events supported in over 70 countries.

What you will do

• Lead the content team and own content strategy across the full funnel, from TOFU to BOFU.
• Perform content gap analysis and create or update blogs, landing pages, website videos, YouTube scripts, and lead magnets.
• Own SEO and AEO strategy, including keyword and prompt tracking, prioritization, content distribution, and repurposing.
• Lead company, founder, and subject-matter-expert social programs and manage the promotional calendar.
• Own campaign strategy, calendars, content, schedules, email communications, and product launch materials.
• Partner with Product, Sales, Marketing Operations, and regional marketing teams across Germany, the UK, and the rest of Europe to coordinate launches and generate pipeline.

Requirements

• 8+ years of progressive B2B marketing experience on the corporate side, not in an agency.
• Experience building and running an SEO/AEO strategy from scratch.
• Experience owning content and campaign calendars end to end.
• Advanced writing and editing skills, including translating brand voice and positioning into effective copy.
• Experience coordinating product launches across product and regional teams.
• Daily use of AI tools, fast learning of new tools, and the ability to work with high autonomy.

Nice to have

• Experience with tools such as Gong, AirOps, Claude, Zapier, HubSpot, WordPress, Notion, Fellow, Slack, or Google Workspace.

Culture & Benefits

• Remote-first work with a private, quiet, ergonomic workspace and reliable internet capable of video calls at 30 Mbps download speed.
• 15 days of annual leave, three summer days, and a birthday holiday.
• Regional in-person gatherings and co-working sessions throughout the year.
• Top-of-the-line hardware and collaboration software for remote work.
• Stock options, bonus compensation, benefits, and a bootstrapped product company environment.

Hiring process

• Successful applicants receive an on-demand video interview.
• Applicants describe a content strategy, SEO/AEO initiative, or campaign they built and owned end to end, including goals, channels, formats, and results.