Sr. Product Marketing Manager (AI)

Location: Waterloo, Ontario, Canada; hybrid workplace

Company

hirify.global develops digital forensics, incident response, and AI-powered investigative technology.

What you will do

• Own go-to-market strategy for the security, incident response, and AI product portfolio.
• Influence executive leadership, Product, and Sales on market positioning, roadmap priorities, and expansion opportunities.
• Develop customer and buyer personas for security operations, incident response, and forensic investigation teams.
• Translate forensic analysis, AI/ML-driven detection and triage, and workflow automation into clear messaging.
• Create sales enablement materials including videos, decks, one-pagers, and battlecards.
• Partner with Demand Generation, Communications, Competitive Intelligence, and customer advocacy teams on integrated marketing programs.

Requirements

• 7+ years of B2B software product marketing experience with increasing strategic scope and seniority.
• Experience influencing executive stakeholders and driving cross-functional go-to-market alignment.
• Background in cybersecurity or incident response, preferably involving SOC, IR, MDR/XDR, or digital forensics teams.
• Direct experience positioning and messaging AI- or ML-powered product capabilities.
• Strong technical acumen and ability to explain complex concepts to technical, non-technical, and executive audiences.
• Excellent communication, presentation, writing, and sales enablement skills.

Nice to have

• Experience with video production.
• Experience with SharePoint, Teams, Miro, Asana, and Adobe Suite.

Culture & Benefits

• Commitment to continuous learning and professional development.
• Focus on diversity, inclusion, accessibility, integrity, empathy, and respect.
• Collaborative environment centered on customer needs and investigative impact.
• Employment offers are contingent on satisfactory completion of a background check.

Hiring process

• Accommodation is available throughout the hiring process upon request.
• Background checks are conducted in accordance with applicable laws.