Brand Design Lead (AI)

Location: Remote, from anywhere; mostly asynchronous work with a flexible schedule.

Company

hirify.global creates productivity products such as Tohirify.global and Twist to empower people with simple yet powerful tools.

What you will do

• Lead the creative direction and evolution of the Tohirify.global visual brand identity.
• Develop systems that maintain consistent visual communication across campaigns, products, and other touchpoints.
• Lead and mentor a brand design team of two graphic designers and one motion designer.
• Collaborate with design and cross-functional teams on campaign assets and in-app experiences.
• Contribute to the shared design system and component library while managing in-house and freelance creative talent.
• Use data, user insights, AI, and efficient project management to improve design quality and performance.

Requirements

• Proven team lead or management experience in a senior-level brand or visual design role.
• Strong portfolio demonstrating brand identity development and work across marketing channels.
• Experience establishing and maintaining AI workflows for asset production, templating, and iteration.
• Experience contributing to shared design systems and component libraries.
• Experience measuring and improving design performance.
• Clear, proactive asynchronous communication and the ability to work effectively in a remote environment.

Nice to have

• Experience in B2B SaaS.
• Illustration and animation skills.
• Experience with user research and conducting interviews.

Culture & Benefits

• Fully remote, mostly asynchronous work from anywhere with a self-designed schedule and an expectation of no more than 40 hours per week.
• Formula-based salaries calculated according to industry-benchmarked skills and geographical location.
• Recurring budgets for conferences, courses, books, coworking, work services, and equipment.
• Team and company retreats for in-person collaboration.
• Eight weeks of vacation per year, paid parental leave, and a monthly health and wellness budget.

Hiring process

• Application screening followed by a salary transparency and value-alignment interview.
• Role-alignment panel interview, paid task assignment, and culture-contribution interview.
• Reference and background checks followed by an offer.