GTM Marketing Programs Manager (SaaS)

Location: New York City; hybrid work from the New York office 3 days per week

Salary: $85,500–$138,000 USD per year

Company

hirify.global is a design-driven SaaS platform that helps entrepreneurs build brands and businesses online through websites, domains, ecommerce, marketing, scheduling, and social media products.

What you will do

• Own program management for the full GTM launch lifecycle, from upcoming product releases through go-live, post-launch coordination, and retrospectives.
• Translate GTM strategy into execution with PMM, Product, Growth, Channel, Analytics, and Creative teams.
• Build launch workback schedules, track cross-functional dependencies, and manage risks and blockers.
• Lead launch kickoffs and recurring syncs, maintain agendas, capture decisions, and drive follow-through.
• Coordinate post-launch performance readouts, internal communications, and issue escalation.
• Build scalable GTM playbooks, launch templates, RACI documentation, and workflow improvements.

Requirements

• 4+ years of experience in program management, marketing operations, GTM coordination, or a related field.
• Direct experience owning complex cross-functional product launches from planning through post-launch.
• Strong organizational, communication, follow-up, and problem-solving skills.
• Experience building or improving processes and playbooks.
• Familiarity with product marketing, paid media, SEO/AEO, analytics, customer operations, and creative.
• Proficiency with Asana, Airtable, Notion, or similar project management tools and Google Suite; familiarity with AI tools such as Claude or ChatGPT.

Nice to have

• SaaS or consumer technology experience.

Culture & Benefits

• Choice of medical plans, including an option for fully covered premiums.
• Fertility, adoption, supplemental insurance, parental, and family care benefits.
• Flexible paid time off, retirement benefits with employer match, commuter benefits, and education reimbursement.
• Global Employee Assistance Program, employee resource groups, and donation matching.
• Dog-friendly workplace with free lunch, snacks, and a private rooftop.
• Hack week twice per year.