Product Marketing Manager (Cybersecurity)

Location: Tel Aviv; on-site

Company

hirify.global is building an AI-native Identity Operating System for enterprise identity security, combining an AI connector framework, a live identity graph, and AI agents that govern the lifecycle of human, machine, and AI-agent identities.

What you will do

• Own positioning and messaging for the hirify.global platform, including category narrative, pillar messaging, ICP-specific value propositions, and competitive differentiation across IGA, IAM, NHI, and AI-agent security.
• Lead product and feature launches end-to-end, covering narrative, naming, enablement, web, press, and launch execution.
• Translate technical capabilities such as identity graphs, connector coverage, access reviews, JIT, and lifecycle automation into messaging for CISOs, IAM leaders, and identity architects.
• Build sales enablement materials including pitch decks, demo narratives, battle cards, one-pagers, discovery guides, and customer proof points.
• Run win/loss analysis, customer and prospect interviews, and message testing, feeding insights into positioning and roadmap discussions.
• Track the competitive landscape and partner with demand generation, content, design, and field marketing to maintain consistent messaging across web, campaigns, events, and pipeline programs.

Requirements

• 5+ years of product marketing experience in cybersecurity or an adjacent enterprise security market.
• Ability to turn complex technical capabilities into clear, differentiated, customer-facing messaging for technical buyers.
• Strong writing skills, including the ability to produce launch narratives, positioning documents, and sales one-pagers without requiring a rewrite.
• Experience building sales enablement that sales representatives use and working closely with a field team.
• Curiosity about identity and AI, with the ability and appetite to go deep into a technical domain quickly.
• Comfort with ambiguity, speed, and creating structure from a blank page; operates like a founder rather than a coordinator.

Nice to have

• Direct experience with identity security, including IGA, IAM, PAM, NHI, or modern identity architectures.
• Experience at an early-stage or hyper-growth startup, ideally as an early marketing hire.
• Experience creating a new category or opening a new segment through a platform shift.
• Familiarity with the agentic or AI-native product wave and its security implications.
• Bachelor's degree in Marketing, Business, Computer Science, or a related field.

Culture & Benefits

• Full-time, on-site role in Tel Aviv.
• Hands-on operator role at seed stage with ownership from day one.
• Direct collaboration with the Director of Product Growth & Marketing, CEO, and CPO.
• hirify.global is backed by a $60M seed round from Greylock, Accel, and CRV.