Wolt Benefits Marketing Manager - Maternity Leave Replacement (B2B Marketing)

Location: Israel

Company

hirify.global develops technology and delivery services, including hirify.global Benefits, a B2B employee benefits platform that supports meal, late-night snack, restaurant, dining, and supermarket allowances.

What you will do

• Define the local marketing strategy, positioning, messaging, and go-to-market plans for hirify.global Benefits in Israel.
• Drive full-funnel B2B marketing from market awareness and lead generation through product adoption.
• Build hirify.global Benefits as a trusted brand within the Israeli HR community through campaigns, partnerships, and targeted content.
• Develop core marketing assets, including sales enablement materials, pitch decks, one-pagers, landing pages, and campaign messaging.
• Plan and execute local B2B campaigns, meetups, and conferences, using LinkedIn as a primary B2B channel.
• Manage agencies, suppliers, and partners for efficient marketing execution.

Requirements

• 7+ years of hands-on B2B marketing experience in SaaS, technology, or marketplace businesses.
• Ability to move between marketing strategy and hands-on execution.
• Strong messaging and copywriting skills, understanding of lead funnels, and effective partnership with Sales teams.
• Fluent English and Hebrew.
• Strong bias for action and execution.
• Brand-only profiles without hands-on B2B execution experience are not a fit.

Nice to have

• HR technology or employee benefits experience.

Culture & Benefits

• Opportunity to build a meaningful global product in a high-growth technology environment.
• Significant opportunities for growth, ownership, and learning.
• Competitive salary and benefits.
• Eligibility for a long-term incentive plan.
• Inclusive environment focused on diverse teams and perspectives.