Head of Organic

Location: Tel Aviv-Yafo, Israel

Company

hirify.global develops consumer subscription apps for creative learning, including Simply Piano, Simply Guitar, Simply Sing, and Simply Draw, with a mission to make creative hobbies simple and fun.

What you will do

• Build and lead the organic growth strategy for Simply Draw.
• Scale existing organic channels and identify new growth opportunities.
• Develop and maintain the full content production pipeline, scaling it from a small team into a repeatable system.
• Track and optimize performance using social and platform metrics.
• Conduct industry and competitor analyses.
• Partner with Creative, Product, Data, and Growth to connect organic content learnings with the app and broader growth strategy.

Requirements

• Relevant experience leading marketing, customer strategy, creative strategy, or brand campaigns.
• Ability to motivate and activate people toward shared goals.
• Ability to communicate and represent the organic growth function at company level.
• Impact-driven approach and willingness to act boldly to move results.
• Strong creative-growth instincts, including the ability to turn successful performance into repeatable mechanisms.
• Comfort analyzing imperfect social metrics and adapting to changing platform behavior.
• Experience building systems from scratch, identifying needs and opportunities, developing solutions, and communicating decisions and plans.
• Strong business orientation.

Nice to have

• Experience with creator partnerships, affiliate content, or influencer-led growth.
• Proven experience growing organic short-form content on YouTube Shorts, TikTok, Reels, or similar platforms.
• Experience in B2C.
• Experience with AI as a team member.

Culture & Benefits

• Ground-up opportunity to establish a new organic growth function.
• Hands-on role combining strategic planning with execution.
• Cross-functional collaboration with Creative, Product, Data, and Growth.