Product Marketing Manager - Figma Weave (AI)

Location: Tel Aviv, Israel; in-person onboarding is required if hired.

Company

Figma develops a collaborative design platform that helps teams create, prototype, translate designs into code, and iterate with AI.

What you will do

• Build enterprise go-to-market strategy for feature, model, and product launches.
• Own enterprise positioning and messaging, translating product value into language that resonates with enterprise buyers.
• Lead sales enablement and provide sales teams with materials needed to close deals.
• Own enterprise onboarding and adoption from first use through expansion.
• Develop customer proof, including case studies, success stories, and industry examples.
• Own enterprise-facing web pages and the funnel, while contributing to launches, content, positioning, PLG, and growth work as priorities shift.

Requirements

• 6+ years of experience in product marketing, with strong B2B or enterprise experience; enterprise is the primary focus, but not every year must be enterprise-focused.
• Track record of building enterprise go-to-market programs from positioning through launch and enablement.
• Experience working inside a sales cycle, not only alongside sales.
• Cross-functional experience across product, growth, and sales.
• Comfort using AI tools to work efficiently.
• Strong storytelling and writing skills.
• Comfort working with speed and ambiguity as priorities shift.

Nice to have

• Experience in creative technology or design platforms.
• Experience with partner-led or channel-led enterprise growth.

Culture & Benefits

• Culture values learning and continuous skill development.
• Inclusive equal-opportunity workplace supporting diverse experiences and perspectives.
• Reasonable accommodations are available throughout the application, interview, and employment process.
• Video interviews require candidates to keep their cameras on.
• In-person onboarding is required after hiring.

Hiring process

• Video interviews are conducted with cameras on to support a personal connection and hiring-process integrity.
• Reasonable interview accommodations, including accessible locations, closed captioning, screen-reader-compatible communication, and alternative interview formats, can be requested.
• Candidates may submit up to five applications during any rolling 30-day period and may not reapply to the same active or recently rejected role within the stated time limits.