Product Marketing Manager (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Product Marketing Manager (AI): Developing GTM strategies and user growth funnels for Figma Weave to bridge the gap between AI capabilities and human creativity with an accent on PLG/SLG optimization and product narratives. Focus on translating AI features into creative value and optimizing the full user journey from visit to subscription.
Location: Tel Aviv, Israel (In-person onboarding required)
Company
Figma is a collaborative design platform empowering teams to build products through design, prototyping, and AI integration.
What you will do
- Plan and execute GTM strategies for new AI features, models, and workflows from positioning to rollout.
- Optimize PLG and SLG funnels to increase conversion from initial visit to paid subscription.
- Develop lifecycle marketing campaigns, including onboarding flows, upgrade nudges, and retention sequences.
- Maintain the product narrative and ensure consistency across web, app, social, and PR materials.
- Create educational content, case studies, and internal enablement documentation.
- Analyze funnel performance and activation rates to translate data insights into product actions.
Requirements
- 6+ years of experience with PLG-driven products, preferably in creative tech, AI tools, or design platforms.
- Proven track record of executing comprehensive GTM plans and cross-functional enablement.
- Exceptional storytelling skills to translate technical features into creative value for designers and business leaders.
- Data-driven mindset with experience writing copy and building lifecycle flows.
- Must be based in or able to work from Tel Aviv for in-person onboarding.
Nice to have
- Experience with affiliate, referral, or partner-led growth loops.
- Proficiency with AI and analytics tools for messaging automation and data analysis.
Culture & Benefits
- "Grow as you go" culture that encourages curiosity and continuous skill development.
- Inclusive environment celebrating diverse thoughts and experiences.
- Commitment to equal opportunity and reasonable accommodations for all applicants.
Hiring process
- Video interviews with cameras on.
- In-person onboarding upon successful hire.
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