Product Marketing Manager (AI)

Location: Tel Aviv, Israel (In-person onboarding required)

Company

Figma is a collaborative design platform empowering teams to build products through design, prototyping, and AI integration.

What you will do

• Plan and execute GTM strategies for new AI features, models, and workflows from positioning to rollout.
• Optimize PLG and SLG funnels to increase conversion from initial visit to paid subscription.
• Develop lifecycle marketing campaigns, including onboarding flows, upgrade nudges, and retention sequences.
• Maintain the product narrative and ensure consistency across web, app, social, and PR materials.
• Create educational content, case studies, and internal enablement documentation.
• Analyze funnel performance and activation rates to translate data insights into product actions.

Requirements

• 6+ years of experience with PLG-driven products, preferably in creative tech, AI tools, or design platforms.
• Proven track record of executing comprehensive GTM plans and cross-functional enablement.
• Exceptional storytelling skills to translate technical features into creative value for designers and business leaders.
• Data-driven mindset with experience writing copy and building lifecycle flows.
• Must be based in or able to work from Tel Aviv for in-person onboarding.

Nice to have

• Experience with affiliate, referral, or partner-led growth loops.
• Proficiency with AI and analytics tools for messaging automation and data analysis.

Culture & Benefits

• "Grow as you go" culture that encourages curiosity and continuous skill development.
• Inclusive environment celebrating diverse thoughts and experiences.
• Commitment to equal opportunity and reasonable accommodations for all applicants.

Hiring process

• Video interviews with cameras on.
• In-person onboarding upon successful hire.