Product Marketing Manager (Fintech)

Location: Hybrid in Toronto, Canada, with in-office days for connection and collaboration

Compensation: CA$160K–CA$170K annually, plus equity options and benefits

Company

hirify.global is a Canadian fintech company building a multi-product financial operating system that combines modern financial services and software for businesses.

What you will do

• Own strategy and execution to drive product adoption across acquisition, activation, adoption, and expansion.
• Translate product capabilities into differentiated messaging, positioning, and platform narratives.
• Design and run lifecycle programs, experiments, and initiatives that improve usage, engagement, retention, and expansion.
• Lead and support product launches while building ongoing growth and adoption programs beyond launches.
• Partner with Product, Sales, Customer Success, and Marketing to align go-to-market teams and influence the product roadmap with market and customer insights.
• Use product, customer, and lifecycle data to identify opportunities and measure commercial outcomes.

Requirements

• Experience in Product Marketing, Product Management, or a closely related role.
• Strong product and strategic thinking, connecting product, market, and customer needs.
• Excellent messaging and storytelling skills, including the ability to write and create content directly.
• Experience operating across the full customer funnel rather than focusing only on launches.
• Ability to influence without authority, drive cross-functional alignment, and deliver measurable adoption, retention, expansion, or revenue outcomes.
• Comfort working as a hands-on individual contributor in an ambiguous, fast-moving environment.

Nice to have

• Experience working with multi-product or platform businesses.
• Background in product operations, product, or hybrid roles combined with strong marketing instincts.

Culture & Benefits

• High-autonomy role at a fast-growing Canadian fintech company.
• Competitive compensation, equity options, and benefits.
• High-trust, high-performance culture with a strong feedback orientation and decentralized decision-making.
• Catered team lunches every Tuesday, Wednesday, and Thursday.
• Dog-friendly Toronto office and an ambitious, collaborative, mission-driven team.