Digital Marketing Specialist II

Location: Chicago, Illinois, United States; in-office days are part of the role.

Salary: $62,560–$78,200 base salary per year in Illinois, plus a discretionary bonus.

Company

hirify.global operates a technology marketplace that helps drivers reserve parking through its mobile app, website, and connected-car integrations while helping parking companies reach new customers.

What you will do

• Execute and optimize SEM campaigns across Google Ads, Microsoft Ads, and Apple Search Ads.
• Launch and manage campaigns, ad groups, keyword builds, and targeting structures.
• Analyze campaign performance, budget pacing, tracking, and efficiency issues.
• Conduct keyword research, maintain keyword hygiene, and identify segmentation opportunities.
• Develop and execute testing roadmaps covering ad copy, bidding strategies, and audiences.
• Present actionable reports and collaborate with Sales, Finance, and Analytics teams on measurement improvements.

Requirements

• Bachelor’s degree or equivalent and 2+ years of experience in digital marketing, paid search, and/or paid social media.
• Familiarity with Google Ads, Microsoft Advertising/Bing Ads, Apple Search Ads, or similar platforms.
• In-depth understanding of paid search campaign management and optimization.
• Strong analytical skills, including reporting, pivot tables, Excel formulas, and data manipulation.
• Experience working in a data-driven marketing environment and applying SEM best practices to drive growth.
• Must be legally authorized to work in the United States without current or future visa sponsorship.

Nice to have

• Experience with CTV or mobile app marketing.
• Google Ads, Bing Ads/Microsoft Advertising, or Apple Search Ads certifications.
• Technical skills related to data or SQL.

Culture & Benefits

• Medical, dental, vision, life, short-term disability, and AD&D coverage, plus a 401(k) with matching and immediate vesting.
• Flexible PTO, comprehensive leave policies, and work-life balance support.
• Weekly UberEats lunch stipend for in-office days and an annual parking stipend.
• Udemy access, a personal learning budget, mentorship, leadership development, and employee programs.
• Wellness initiatives, employee resource groups, and an inclusive workplace culture.