Paid Media Specialist (SaaS)

TL;DR

Paid Media Specialist (SaaS): Managing and executing paid digital programs across search and social channels with an accent on performance data, campaign optimization, and structured testing. Focus on building a data-driven testing culture, aligning paid media with account-based marketing strategies, and leveraging AI to enhance campaign efficiency and attribution accuracy.

Location: Must be based in the US (indicated by 401(k), US health insurance, and US-specific benefits).

Salary: $66,000–$72,000

Company

A global fundraising platform that provides technology to help nonprofits increase donations through seamless payment support and accessible design.

What you will do

• Launch and maintain paid search and social campaigns across Google Ads, LinkedIn, and Meta.
• Monitor daily campaign performance, pacing, and budget controls to ensure optimal delivery.
• Implement structured A/B tests across creative, copy, audiences, and landing pages.
• Collaborate with marketing and design teams to optimize ad-to-page message match.
• Manage UTM parameters and ensure accurate lead source attribution between HubSpot and Salesforce.
• Actively integrate AI tools into daily workflows to improve productivity and strategy.

Requirements

• 2+ years of hands-on paid media experience in Google Ads and/or LinkedIn Campaign Manager.
• Working knowledge of paid search fundamentals and LinkedIn targeting capabilities.
• Experience with UTM tagging and CRM data flow (HubSpot experience is a plus).
• Strong attention to detail for tracking, naming, and budget management.
• Fluency with AI tools (ChatGPT, Claude, etc.) for drafting and reporting.
• Ability to translate complex data into plain-language observations for stakeholders.

Nice to have

• Experience in B2B SaaS with complex sales cycles.
• Familiarity with Salesforce and ABM targeting concepts.
• Experience with Meta/Instagram B2B campaigns or geo-fencing.
• Proficiency with Google Analytics 4 or Google Search Console.

Culture & Benefits

• Comprehensive health, dental, and vision insurance (100% covered for employees).
• 401(k) plan with company match and FSA/HSA accounts.
• 20 days of vacation, 5 sick days, and 12 company holidays.
• Paid parental leave and company-paid disability/life insurance.
• Generous home office stipend and annual professional development budget.
• Charitable giving program and paid volunteer time off.