Paid Media Specialist (B2B SaaS)

Location: Remote; compensation is determined partly by location

Compensation: $66,000–$72,000 per year

Company

Fundraise Up provides a global fundraising platform that helps nonprofits process donations quickly, seamlessly, and accessibly.

What you will do

• Set up, launch, maintain, and optimize paid search and paid social campaigns across Google Ads, LinkedIn, and Meta/Instagram.
• Monitor daily campaign delivery, pacing, budgets, targeting, bids, creative, and copy performance.
• Evaluate the full ad-to-page journey, recommend landing page improvements, and collaborate with marketing and design stakeholders.
• Plan and run structured tests across creative, copy, formats, audiences, channels, calls to action, and landing page variants.
• Document hypotheses, results, and learnings, and share paid media insights with email, content, events, and broader marketing teams.
• Maintain UTM tracking and reporting, and coordinate with RevOps and ABM stakeholders on attribution, lead routing, account targeting, and campaign calendars.

Requirements

• At least 2 years of hands-on paid media experience with direct campaign management in Google Ads and/or LinkedIn Campaign Manager.
• Working knowledge of paid search fundamentals, including keyword organization, match types, ad groups, Quality Score, and basic bidding strategies.
• Experience with LinkedIn paid social targeting, Sponsored Content, Lead Gen Forms, UTM tagging, CRM source data, and structured A/B testing.
• Strong attention to detail, organization, reliability, and the ability to manage multiple active campaigns and recurring reports.
• Clear communication skills and the ability to translate performance data into practical observations for stakeholders.
• Fluency with AI tools such as ChatGPT and Claude, using them for copy drafting, reporting, hypothesis generation, and productivity.

Nice to have

• Paid media experience in a B2B SaaS company with a longer or more complex sales cycle.
• Familiarity with Salesforce, ABM, Meta/Instagram B2B campaigns, geo-fencing, event targeting, Google Analytics 4, or Google Search Console.
• Experience reviewing landing page performance or collaborating on landing page optimization.

Culture & Benefits

• Remote work with a home office stipend.
• Health, dental, and vision insurance coverage, plus FSA and HSA accounts.
• 20 vacation days, 5 sick days, company holidays, and an additional floating holiday.
• 401(k) plan with company match and company-paid disability and life insurance.
• Paid parental leave, professional development stipend, charitable giving program, and paid volunteer time.
• AI is expected to be used as a regular productivity tool across daily work.