Demand Generation Manager (B2B Marketing)

Location: Remote from Colombia, Costa Rica, El Salvador, Nicaragua, or Guatemala; U.S. business hours required

Company

hirify.global is hiring for a client seeking a demand generation specialist to build scalable B2B marketing programs and generate qualified sales pipeline.

What you will do

• Build and execute multi-channel demand generation campaigns across email, content, webinars, paid acquisition, and account-based marketing.
• Develop lead nurture, lifecycle marketing, lead scoring, and qualification programs.
• Partner with sales to define ICPs, audiences, and targeting.
• Track and improve MQL-to-SQL-to-opportunity conversion and pipeline contribution.
• Optimize marketing automation and CRM workflows, run experiments, and report campaign performance and recommendations to leadership.

Requirements

• 4+ years of B2B marketing or demand generation experience.
• Proven experience generating measurable sales pipeline and understanding B2B sales and marketing funnels.
• Experience with HubSpot, Salesforce, Marketo, or similar platforms.
• Experience building multi-channel demand generation campaigns and lead nurturing, scoring, and qualification programs.
• Strong analytical, campaign management, written, and verbal English communication skills.
• Ability to measure campaign ROI and pipeline contribution and collaborate closely with sales leadership.

Culture & Benefits

• Fully remote work within the listed Central and South American countries.
• Work during U.S. business hours.
• Direct ownership of demand generation performance from acquisition through sales handoff.
• Opportunity to improve marketing automation, CRM processes, campaign ROI, and sales alignment.

Hiring process

• Initial screening call.
• Spark Hire video interview followed by a recruiter interview.
• Client interview, offer, and onboarding.