7 дней назад
Demand Generation Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Demand Generation Manager (B2B Marketing): Building and operating demand generation campaigns, newsletters, webinars, events, and lifecycle programs with an accent on HubSpot marketing automation, cross-channel distribution, and KPI reporting. Focus on designing repeatable campaign systems, optimizing program conversion and event engagement, and applying AI to accelerate marketing production and enablement.
Location: Remote
Company
is a B-Corp-certified organization with a marketing team focused on demand generation, digital events, communications, and audience growth.
What you will do
- Build and run B2B demand generation campaigns across email, social, events, communications, paid, and outbound channels.
- Own newsletters, including strategy, curation, production, engagement, and reporting.
- Manage the Signal webinar series and event and conference programs from promotion and registration through logistics and follow-up.
- Own HubSpot marketing operations, including campaigns, emails, workflows, lifecycle steps, and platform architecture.
- Coordinate content distribution and repurposing across channels, testing formats and scaling effective approaches.
- Own program KPIs and reporting for outbound MQLs, campaign conversion, event engagement, and enablement.
Requirements
- End-to-end B2B demand generation experience across campaigns, newsletters, webinars, events, and performance ownership.
- Hands-on experience building and launching workflows, campaigns, and emails in HubSpot or a comparable marketing automation platform.
- Strong program management skills, including campaign planning and webinar run-of-show coordination.
- Strong writing skills and the ability to execute case studies or review blog posts.
- Ability to build repeatable marketing systems rather than relying on one-off execution.
- Ability to use AI for program production, enablement, and case study work while preserving brand voice.
Nice to have
- Hands-on experience across multiple channels, such as SEO, paid marketing, or analytics.
- Client engagement, account management, or client-facing strategy experience with responsibility for organic account growth.
- Experience in a digital agency environment, including participation in new-client pitches.
- Familiarity with Pipedrive, HubSpot, or LinkedIn Sales Navigator.
Culture & Benefits
- Full-time remote work.
- Compensation is determined based on skills and experience.
- Compensation is reviewed at least annually.
- Inclusive environment and equal opportunity employment practices.
- B-Corp-certified organization.
Hiring process
- No cover letter is required.
- Applicants are asked to complete a marketing AI maturity self-assessment and share the results.
- Application responses and assessment results are used to determine interview invitations.
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