Demand Generation Manager (HubSpot)

Location: Remote from South Africa, the Philippines, or Zimbabwe; working hours aligned with U.S. business hours

Company

hirify.global is hiring for a client seeking a demand generation specialist to connect marketing and sales through measurable B2B pipeline programs.

What you will do

• Build and execute multi-channel demand generation campaigns across email, content, webinars, paid acquisition, and account-based marketing.
• Develop lead nurture, lifecycle marketing, lead scoring, and qualification programs.
• Partner with sales to define ideal customer profiles, audiences, and targeting.
• Track and improve MQL-to-SQL-to-opportunity conversion and pipeline contribution.
• Optimize marketing automation and CRM workflows, run experiments, and report campaign performance to leadership.

Requirements

• 4+ years of B2B marketing or demand generation experience.
• Proven experience generating measurable sales pipeline.
• Strong understanding of B2B sales and marketing funnels, lead nurturing, scoring, and qualification.
• Experience with HubSpot, Salesforce, Marketo, or similar platforms.
• Strong analytical, campaign management, written, and verbal English communication skills.
• Ability to collaborate closely with sales leadership and measure campaign ROI and pipeline contribution.

Culture & Benefits

• Fully remote, full-time position.
• Work aligned with U.S. business hours.
• Performance is evaluated through qualified pipeline growth, conversion rates, campaign ROI, and marketing-sales alignment.

Hiring process

• Initial screening call.
• Spark Hire video interview and recruiter interview.
• Client interview followed by offer and onboarding.