Senior Manager, Lifecycle Marketing (AI)

Location: On-site, with a strong preference for the Denver, CO office. Applicants must be authorized to work full-time in the United States.

Salary: Competitive compensation.

Company

hirify.global Brands operates a portfolio of seven DTC home brands: hirify.global, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert.

What you will do

• Own lifecycle and CRM strategy across email, SMS, and push for all seven brands.
• Build journey architecture, lifecycle states, re-engagement programs, and cross-brand customer journeys.
• Manage a team of associates and provide indirect direction to a nearshore execution team.
• Partner with Product, Engineering, Brand, Creative, Data, and Analytics on journey sequencing, campaign deployment, measurement, and testing.
• Oversee deliverability, list health, consent hygiene, sender reputation, and email and SMS compliance.
• Manage Braze and evaluate adjacent lifecycle marketing tools.

Requirements

• 5–7+ years of experience in lifecycle, CRM, or retention marketing, including 1–2 years managing direct reports.
• Experience owning lifecycle or CRM programs across multiple brands or business lines.
• Technical fluency with Braze, HubSpot, and/or Klaviyo, plus triggered email and journey audit experience.
• Strong analytical skills, including Snowflake or similar data platforms, attribution, and incrementality testing.
• Experience building or rebuilding lifecycle programs and translating data into testing and journey roadmaps.
• DTC e-commerce experience is required, and applicants must already have full-time U.S. work authorization.

Nice to have

• Multi-brand experience.
• Experience with Rockerbox or similar attribution and measurement tools.
• Hands-on experience using AI tools such as Claude and Braze AI features to accelerate marketing workflows.

Culture & Benefits

• Full-time exempt employment with competitive compensation.
• Generous paid time off and volunteer days.
• Medical, dental, vision, and disability benefits.
• 401(k) with company match and paid parental leave.
• Free design services, furniture discounts, and merchandise or anniversary credits.
• AI-assisted tools are part of the working approach, with an emphasis on curiosity and adoption.

Hiring process

• Introductory interview followed by manager, technical, consumer insights and strategy, experiential and team, and leadership interviews.
• The experiential and team stage may include a take-home project, case interview, or live working session.
• Successful completion leads to an offer.