CRM and Lifecycle Marketer (AI)

Location: On-site in San Francisco, United States; candidates must be based in San Francisco or willing to relocate there. Schedule: Monday–Friday, long days, working in the office with the team.

Salary: $150,000–$190,000 per year, plus performance bonus and equity.

Company

hirify.global is an AI-native commercial insurance company rebuilding insurance operations as software.

What you will do

• Own the full CRM strategy across retention, upsell, cross-sell, referrals, and reactivation.
• Build and optimize trigger-based, behavior-driven automated campaigns.
• Audit the customer lifecycle to identify policy lapses, engagement drops, and stalled referrals, then build programs to address them.
• Develop segmentation and personalization by industry, policy type, lifecycle stage, and engagement signals.
• Design referral, advocacy, and testimonial programs.
• Measure lifecycle impact through retention, LTV, cohort performance, and revenue.

Requirements

• 5+ years of CRM or lifecycle marketing experience with direct ownership of retention and engagement outcomes.
• Hands-on experience building automated campaigns in HubSpot, Salesforce Marketing Cloud, Klaviyo, Iterable, Braze, or a comparable platform.
• Demonstrated success improving retention, reducing churn, or increasing LTV through lifecycle programs.
• Strong analytical skills and experience segmenting customer data and measuring campaign impact.
• Experience collaborating with product, sales, or customer success teams on lifecycle messaging.
• Excellent written communication; this is not a brand, content, or communications role.

Nice to have

• Experience in insurance, fintech, or another regulated industry.
• Experience with SMB customer bases and small-business customer behaviors.
• Experience designing referral or advocacy programs.
• Working knowledge of SQL, Looker, Mixpanel, or similar data and CRM analytics tools.
• Experience scaling CRM in a high-growth startup.

Culture & Benefits

• Fast-moving, high-growth environment with high standards and rapid execution.
• Uber commuter benefits.
• Breakfast, lunch, dinner, snacks, drinks, and coffee provided.
• Free gym membership.
• Health, dental, and vision insurance.

Hiring process

• People screen focused on fit and alignment.
• Lead screen focused on skills and judgment.
• Super day evaluating real-time operating style.
• Application should include a resume and one lifecycle program that improved retention or revenue.