Senior Manager, CRM Revenue Expansion (CRM)

Location: New York City, United States; minimum 3 days per week in the office

Annual salary: $115,000–$126,000, plus an annual bonus

Company

hirify.global develops digital language-learning products for consumers and businesses, combining language-learning expertise with technology and behavior analysis.

What you will do

• Own the global CRM growth strategy for upsell, cross-sell, and win-back initiatives.
• Build and launch customer journeys across email, push, and in-app messaging.
• Manage the campaign calendar and turn performance results into actionable insights.
• Run A/B and multivariate tests and continuously optimize campaign performance.
• Collaborate with creative, product, and international teams to deliver regionally optimized campaigns.
• Drive conversions, repeat purchases, lifetime value, and customer retention.

Requirements

• At least 5 years of CRM experience in a high-volume, revenue-focused role.
• Hands-on experience with upsell-focused email, in-app, and push marketing campaigns.
• Experience with ESPs such as Salesforce, Emarsys, Braze, or Customer.io.
• Knowledge of CRM best practices and global compliance regulations, including CAN-SPAM, CASL, and GDPR.
• Proficiency in email HTML/CSS, Liquid or scripting logic, SQL, advanced segmentation, and A/B testing.
• Experience with Looker, Tableau, Google Analytics, or Amplitude, plus strong analytical and communication skills.

Nice to have

• Experience in a B2C subscription-based technology company.
• Interest in using AI and new tools to improve processes.

Culture & Benefits

• Work with a global, purpose-driven language-learning company.
• Competitive compensation and annual bonus.
• Paid time off and benefits.
• Opportunities to influence the product, company, and learner experience.
• Career growth and skill development.