Associate Director, Email/SMS and CRM (Salesforce Marketing Cloud)

Location: Hybrid in Menlo Park, California, moving to Sunnyvale, California in Fall 2026. At least 40% or 16 hours of each work week must be spent on-site.

Annual base pay: $156,000–$207,000, with potential bonus and incentives.

Company

hirify.global is a healthcare company developing technologies for early cancer detection using next-generation sequencing, clinical studies, computer science, and data science.

What you will do

• Lead B2B, B2C, patient, provider, and B2B2C email and SMS campaigns for the Galleri® test.
• Administer Salesforce Marketing Cloud, Marketing Cloud Account Engagement/Pardot, Paubox, and related CRM workflows.
• Own transactional email journeys, audience-based automations, lead scoring, list loads, and campaign execution.
• Analyze deliverability, opens, click-through rates, opt-outs, conversions, and other performance metrics; build recurring reports and optimize results.
• Create compliant email journeys, templates, UTM links, tracking processes, and attribution models in collaboration with Marketing, Sales Operations, Web, IT, and other business teams.
• Manage and coach two direct reports while planning projects, prioritizing work, and delivering projects end-to-end.

Requirements

• 12+ years of email management experience serving B2B and B2C audiences with Salesforce tools, including Pardot, Salesforce Marketing Cloud, and NEXT.
• 5 years of team management experience and the ability to combine coaching with hands-on execution.
• Bachelor’s degree required; a master’s degree is preferred.
• 5 years of healthcare marketing experience in pharma, medical devices, life sciences, or provider/health systems.
• Strong experience with behavioral lead scoring, data analysis, A/B testing, email compliance, and data governance, including CAN-SPAM, GDPR, and TCPA.
• Basic HTML/CSS editing, email performance tools such as Litmus, Salesforce Sales Cloud, process documentation, Veeva, and cross-functional stakeholder management.

Nice to have

• Health Cloud, Salesforce NEXT, ABM, Tableau, Asana, or JIRA experience.
• Experience across startups and large brands, global or multi-product organizations, or emotionally driven businesses.
• Experience using AI to improve efficiency.

Culture & Benefits

• Flexible work arrangement combining office and home work, subject to the on-site requirement.
• Flexible time off or vacation.
• 401(k) retirement plan with employer match.
• Medical, dental, and vision coverage.
• Mindfulness programs and support for a high-science, high-compliance environment.
• Travel and occasional exposure to laboratory materials and equipment may be required.

Hiring process

• Technical expertise in Salesforce Marketing Cloud and Pardot will be tested during the interview process.
• Candidates should be prepared to share successful email deployments and explain the factors behind their performance.