CRM & Loyalty Senior Manager (Ecommerce)

Location: San Francisco, US; hybrid work with 3 days in the office and 2 days working from home

Salary: $100,000–$115,000 per year

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition businesses, including PerriconeMD and other consumer brands.

What you will do

• Own the planning and execution of CRM campaigns across email and SMS.
• Develop CRM calendars aligned with commercial priorities, product launches, and brand campaigns.
• Build and optimize automated Welcome, Abandoned Cart/Browse, Post-Purchase, and Re-engagement flows.
• Manage the loyalty program to increase member acquisition, repeat purchases, retention, and customer lifetime value.
• Track revenue contribution, open rates, click-through rates, conversion, list growth, and campaign ROI.
• Partner with E-commerce, Performance Media, Brand, and Creative teams to deliver effective, on-brand campaigns.

Requirements

• 4–6 years of experience in CRM, email marketing, or lifecycle marketing, preferably in direct-to-consumer or beauty.
• Hands-on experience with CRM platforms, preferably Listrak, and strong knowledge of email service provider best practices.
• Ability to translate customer and segmentation data into actionable growth strategies and revenue impact.
• Strong understanding of segmentation, personalization, automation, and digital customer journeys.
• Exceptional attention to detail and ability to manage multiple campaigns under tight timelines.
• Proactive communication skills and ability to work cross-functionally in a fast-paced environment.

Nice to have

• Experience in the beauty or skincare industry.
• Passion for science-led skincare.

Culture & Benefits

• Hybrid work model in San Francisco.
• Medical, dental, and vision coverage.
• 401(k) matching up to 5%.
• Generous paid time off and short- and long-term disability coverage.
• Employee discounts on hirify.global brands.

Hiring process

• Reasonable adjustments are available during the recruitment process upon request.
• Applications are generally reviewed within 14 days.