Director of Customer Lifecycle (CRM)

Location: Berlin, Germany; on-site five days per week

Salary: €120,000–€160,000 annually; total compensation up to €200,000 including equity and bonus

Company

hirify.global is a profitable, fast-growing marketing platform that rewards more than 70 million users for engaging with advertisers’ products.

What you will do

• Own the CRM strategy and lifecycle architecture, with a focus on day-0 behavior, early retention, and long-term monetization.
• Build predictive personalization, behavioral triggers, and automated journeys across email, push, SMS, and in-app channels.
• Design, execute, and analyze experiments measuring incrementality and downstream retention KPIs such as Day-30 and Day-90 retention.
• Partner with Data and Engineering on CRM data schemas, event tracking, and pipeline quality.
• Build, troubleshoot, and optimize complex logic loops, API-triggered campaigns, webhooks, and multi-step Canvas flows.

Requirements

• Strong analytical and data-driven approach with knowledge of statistical significance, multivariate testing, and incremental lift measurement.
• Hands-on mastery of omnichannel orchestration platforms such as Braze, including Liquid logic, API-triggered webhooks, and multi-step Canvas flows.
• Experience structuring customer data and diagnosing whether personalization failures originate in execution, pipelines, or schemas.
• Experience managing high-volume engagement for companies with large, active B2C user bases.
• Ability to work hands-on across CRM strategy, campaign execution, data logs, and tracking issues.

Nice to have

• Experience replacing fragmented CRM logic with a clean, scalable lifecycle engine.
• Basic SQL skills for querying engagement data.

Culture & Benefits

• High-ownership, fast-paced environment with significant responsibility from an early stage.
• Virtual equity program for full-time employees based in Berlin.
• Modern central Berlin office designed for collaboration.
• Transport subsidy, breakfasts and lunches, language learning, and Urban Sports Club membership.
• Five days per week in the office to support close collaboration and execution.