Director of CRM (Marketing)

TL;DR

Director of CRM (Marketing): Architecting a machine-learning-adjacent customer lifecycle engine to maximize long-term retention and engagement for a global user base with an accent on algorithmic personalization and data-driven experimentation. Focus on mapping day-0 user behavior, deploying predictive logic across omnichannel platforms, and optimizing CRM data schemas.

Location: On-site in Berlin (5 days a week)

Salary: €120,000 – €160,000

Company

hirify.global is a high-growth, bootstrapped adtech company building a reward-based marketing ecosystem for millions of users.

What you will do

• Own the full CRM strategy and lifecycle architecture, focusing on mapping day-0 user behavior to optimize early retention.
• Develop algorithmic personalization and predictive logic across Email, Push, SMS, and In-App channels in collaboration with Data Science.
• Establish a rigorous experimentation culture to measure true incrementality and downstream KPI impact.
• Partner with Data and Engineering teams to design and optimize the CRM data schema for real-time event tracking.
• Act as the primary operator to build, troubleshoot, and optimize complex logic loops and API-triggered campaigns.

Requirements

• Deep data fluency with a strong understanding of statistical significance and multi-variant testing.
• Expertise in omnichannel orchestration platforms (e.g., Braze), including liquid logic and API-triggered webhooks.
• Proven experience managing high-volume engagement for large B2C user bases.
• Ability to independently diagnose and fix data pipeline or schema issues.
• Must be based in or be able to work on-site in Berlin (5 days a week).

Nice to have

• Experience overhauling fragmented CRM setups into clean, scalable lifecycle engines.
• Proficiency in writing SQL to query engagement data.

Culture & Benefits

• Virtual equity program for all Berlin-based employees.
• Modern, fully-stocked central Berlin office designed for collaboration.
• Comprehensive perks including transport subsidy, daily breakfasts and lunches.
• Professional development support, language learning, and Urban Sports Club membership.
• High-ownership, high-intensity environment designed for rapid career acceleration.