Marketing Automation / CRM Manager (HubSpot)

Location: Remote, Germany

Company

hirify.global provides company bike leasing and multi-benefit services for companies, employees, and self-employed customers, focused on sustainable mobility.

What you will do

• Develop and implement automated marketing processes and multi-stage marketing and sales campaigns across the customer lifecycle.
• Design lead magnets and coordinate their content and visual implementation across the corporate group’s brands.
• Build automated customer journeys supporting acquisition, activation, and long-term retention.
• Segment customer data, run A/B tests, and manage automations across multiple brands.
• Evaluate campaign performance using conversion, engagement, and retention KPIs and provide insights for optimization.

Requirements

• Strong HubSpot expertise, including customer journeys, email creation, workflow implementation, and continuous optimization.
• Experience with successful B2B and B2C marketing initiatives using whitepapers, content, and video.
• Practical knowledge of CPA, CAC, CLV, lead scoring, and lead nurturing.
• Technical expertise with API-based system integrations, data integration, and marketing automation processes.
• Combination of strategic thinking, creativity, and technical marketing skills.

Culture & Benefits

• Flexible remote work supported by flex-time and a workation policy.
• High-quality technical equipment and structured onboarding.
• Opportunity to drive initiatives and shape the company’s growth.
• €50 monthly voucher through Probonio plus €60 annually for a birthday.
• Company pension plan, capital-forming payments, and bicycle or pedelec leasing for up to two bikes.