16 часов назад
Brand Campaign Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Brand Campaign Manager (Integrated Marketing): Leading insight-led, integrated campaigns across ATL, CRM, social, PR, partnerships and other channels with an accent on creative development, customer insight and commercial impact. Focus on coordinating cross-functional delivery, optimising campaign performance, and generating actionable post-campaign insights.
Location: London, UK — hybrid, with 1–2 days in the office depending on the role and team
Company
Group’s Marketing, Cards & Customer department delivers customer-focused campaigns reaching millions of customers.
What you will do
- Own integrated marketing campaigns from insight and planning through creative execution, delivery and post-campaign analysis.
- Build campaign plans, timelines and creative briefs, coordinating channel specialists, creative teams, agencies and commercial stakeholders.
- Manage always-on activity across ATL, CRM, digital, social, PR, partnerships and other channels.
- Optimise campaigns across audience segments to improve performance, efficiency, customer acquisition, engagement and repeat purchase.
- Maintain consistent messaging, branding and creative execution across customer touchpoints.
- Track performance, support test-and-learn initiatives and turn customer insight, cultural trends and data into new campaign opportunities.
Requirements
- Approximately six years of relevant marketing or campaign management experience.
- Experience delivering multi-channel campaigns, including digital, CRM and social.
- Experience developing campaign ideas, writing creative briefs and guiding creative development with agencies and internal teams.
- Strong project management, organisation, communication and stakeholder management skills.
- Data-driven approach to campaign decision-making and optimisation, with excellent attention to detail.
- Ability to balance creative thinking with commercial objectives and measurable customer impact.
Culture & Benefits
- Permanent employment with competitive pay, bonuses, generous pension plans and staff discounts.
- Hybrid working in London, with up to 20 days of international working.
- Private healthcare in the UK and mental health support.
- Generous holiday allowance, learning allowances, coaching and development programmes.
Hiring process
- Recruiter screening.
- Hiring Manager interview.
- Interview with the Marketing Director and Hiring Manager, including a task and presentation.
- Offer stage.
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