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Account Manager, Social (Paid Social)
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Описание вакансии
Текст:
TL;DR
Account Manager, Social (Paid Social): Managing and optimizing paid social campaigns across Meta, TikTok, Pinterest, and other key platforms with an accent on media planning, campaign quality assurance, performance reporting, and client communication. Focus on building testing agendas, applying advanced bidding and third-party tools, analyzing campaign trends, and mentoring paid social team members.
Location: Manchester, United Kingdom. Hybrid role with teams in the office around four days a week. Applicants must have the right to work in the UK.
Company
is WPP’s AI-driven global media operating unit, combining media, data, technology, partnerships, and the WPP Open platform to deliver personalized marketing at scale.
What you will do
- Develop paid social media plans aligned with client objectives and KPIs.
- Set up, manage, monitor, troubleshoot, and optimize campaigns across Meta, TikTok, Pinterest, and other social platforms.
- Conduct regular QA checks and prepare weekly, monthly, quarterly, annual, and end-of-campaign performance reports.
- Act as a key social point of contact for clients and media partners, supporting calls and presentations.
- Identify testing and innovation opportunities, using data analysis and on-platform actions to improve performance.
- Prioritize workloads, mentor team members, support training, and contribute to recruitment.
Requirements
- Proven experience in digital marketing or an agency-based role with clients or external stakeholders.
- Extensive experience setting up and optimizing paid social campaigns across key social platforms.
- Experience planning large-scale paid social campaigns for brand and direct-response objectives.
- Experience producing detailed campaign reports, presentations, and client reviews.
- Strong relationship-building and presentation skills, with confidence leading client calls.
- Some experience line managing or training paid social team members.
Culture & Benefits
- Collaborative environment focused on curiosity, kindness, growth, and meaningful public-sector work.
- Access to and WPP networks for learning, networking, and professional development.
- Employee resource groups, in-office events, and thought-leadership sessions.
- Medical, retirement, vision, and dental insurance plans.
- Significant paid time off, partner discounts, and employee mental health awareness days.
- Hybrid working with flexibility or accommodations discussed during the interview process.
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