обновлено 3 дня назад
Enterprise Integrated Campaign Manager (AI)
255 000 - 255 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Enterprise Integrated Campaign Manager (AI): Building and scaling integrated B2B marketing campaigns across digital, events, content, and ABM channels with an accent on enterprise demand generation, customer adoption, and account expansion. Focus on designing full-funnel buyer journeys, optimizing attribution and ROI, and coordinating complex campaigns across sales, product marketing, field marketing, and agency partners.
Location: Hybrid; must be able to work from the San Francisco, Seattle, or New York office at least 2 days per week. Applications are also encouraged from candidates who may need temporary flexibility while relocating.
Annual salary: $255,000–$255,000 USD
Company
Anthropic builds reliable, interpretable, and steerable AI systems designed to be safe and beneficial for users and society.
What you will do
- Design and lead integrated enterprise campaigns across digital, events, content, and account-based marketing channels.
- Build full-funnel programs that support demand generation, customer adoption, pipeline growth, and account expansion.
- Create thought leadership programs, nurture streams, webinar series, executive engagement initiatives, and ABM activations.
- Partner with Sales, Field Marketing, Product Marketing, Solutions Marketing, Digital, and global Marketing teams.
- Establish measurement frameworks covering lead scoring, attribution, ROI reporting, and campaign optimization.
- Manage agencies, vendors, internal creative teams, campaign budgets, timelines, and post-campaign improvement.
Requirements
- Deep understanding of B2B enterprise sales cycles and buying processes, with experience in software companies.
- Track record of building and scaling integrated campaigns across digital, events, content, and ABM.
- Strong analytical, attribution, project management, budgeting, and financial management skills.
- Experience contributing to demand, adoption, pipeline, and revenue goals through integrated marketing.
- Ability to collaborate with sales teams, agency partners, executive stakeholders, and cross-functional teams.
- Bachelor’s degree or equivalent education, training, or professional experience.
Nice to have
- 10+ years of B2B enterprise marketing experience.
- Experience marketing AI/ML or other complex technical products to enterprise customers.
- Experience with ABM platforms such as 6sense or Demandbase, and marketing systems such as Marketo or Salesforce.
- Experience leading campaign or demand generation teams, managing agencies, or marketing to regulated and vertical markets.
- International campaign experience and the ability to localize enterprise programs across regions.
Culture & Benefits
- Collaborative environment focused on building trustworthy and steerable AI systems.
- Flexible working hours and a collaborative office environment.
- Generous vacation and parental leave.
- Competitive compensation and benefits, including optional equity donation matching.
- Visa sponsorship is available, although sponsorship eligibility varies by role and candidate.
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