Senior Regional Marketing Lead (AI)

Location: London-based, hybrid setup with 3 days in the office; travel within the UK&I is required for events and partner activities.

Company

hirify.global provides a sustainability SaaS platform for real estate stakeholders, using data-driven insights to manage risk, improve asset performance, and support decarbonization and regulatory compliance.

What you will do

• Own the UK&I regional marketing strategy and translate global initiatives into an AI-enabled plan for pipeline and revenue growth.
• Localize positioning, thought leadership, and content for real estate and financial stakeholders, including the UK&I regulatory and market landscape.
• Build and run 1:1 and 1:few account-based marketing programs for strategic and enterprise accounts.
• Design integrated, multi-channel campaigns and manage high-impact events, sponsorships, webinars, and executive initiatives.
• Use AI-enabled tools for market monitoring, competitive intelligence, predictive account insights, personalization, and workflow automation.
• Partner with Sales, ADR, Delivery, Product, global Marketing, channel partners, and institutional bodies to align regional execution and customer lifecycle programs.

Requirements

• 6+ years of B2B marketing experience, ideally in SaaS or high-growth technology environments, with a record of scaling regional demand.
• Experience with complex, multi-stakeholder enterprise sales cycles and hands-on ownership of successful ABM programs.
• Experience architecting AI-integrated marketing ecosystems for personalization, operational automation, and resource optimization.
• Hands-on experience with AI, Salesforce, and HubSpot, plus an analytical approach to attribution, performance reporting, pipeline, revenue, and ROI.
• Strong cross-functional collaboration and stakeholder management across regional and global teams.
• Ability to work from London in a hybrid setup with 3 office days and willingness to travel within the UK&I.

Nice to have

• Experience in real estate.
• Knowledge of real estate decarbonization and the transition to net zero.
• Experience working with local institutional partnerships such as UKGBC or RICS.

Culture & Benefits

• Work in an international company focused on accelerating the environmental transition.
• Collaborative, team-oriented environment across regional and global functions.
• Commitment to diversity and equal opportunity in hiring.
• Full-time employment in a hybrid London office setup.

Hiring process

• 45-minute recruiter interview.
• 45-minute interview with a Marketing VP, followed by a one-hour panel with Sales, Delivery, and Marketing representatives.
• 45-minute final interview with the CMO, including a business case.