Senior Regional Marketing Lead - US (AI)

Location: New York City, United States; hybrid setup with 3 days per week in the office

Yearly salary: $185,000–$205,000

Company

hirify.global is a SaaS sustainability intelligence platform for the real estate sector, focused on data-driven decarbonization, asset performance, and the transition to net zero.

What you will do

• Own the North America marketing strategy and translate global initiatives into an AI-enabled regional plan that drives pipeline and revenue.
• Localize positioning and thought leadership for real estate and financial stakeholders, including speaking opportunities and regional content.
• Build and manage 1:1 and 1:few account-based marketing programs for strategic and enterprise accounts.
• Design integrated, multi-channel campaigns using AI, digital marketing, high-impact events, and industry sponsorships.
• Partner with Sales, ADR, Delivery, global Marketing, Product, channel partners, and institutional organizations on regional initiatives.
• Develop customer lifecycle, expansion, advocacy, attribution, and ROI-focused performance programs.

Requirements

• 6+ years of B2B marketing experience, preferably in SaaS or high-growth technology environments.
• Experience scaling regional demand and managing complex, multi-stakeholder enterprise sales cycles.
• Hands-on expertise building ABM programs that influence enterprise pipeline and revenue.
• Experience designing AI-integrated marketing ecosystems for personalization, workflow automation, and resource optimization.
• Hands-on experience with AI, Salesforce, and HubSpot, plus an analytical approach to attribution and performance reporting.
• Willingness to travel within North America for events and partner activities.

Nice to have

• Experience in real estate.
• Knowledge of real estate decarbonization and net-zero transition topics.

Culture & Benefits

• Hybrid work with regular collaboration from the New York office.
• Cross-functional work across regional and global teams.
• Purpose-driven environment focused on accelerating the environmental transition.
• Inclusive equal-opportunity workplace.

Hiring process

• 45-minute recruiter interview.
• 45-minute interview with a marketing VP, followed by a one-hour panel with Sales, Delivery, and Marketing representatives.
• 45-minute final interview with the CMO, including a business case.