Demand Gen Lead (AI)

Location: Hybrid in New York City or remote within US time zones; 20% travel expected.

Company

hirify.global provides secure, governed, and observable infrastructure for enterprise MCPs, Skills, and AI Agents.

What you will do

• Build hirify.global's demand generation engine from zero across paid acquisition, inbound, ABM, email, lifecycle, and growth experiments.
• Launch and scale paid acquisition across Google, LinkedIn, and other B2B channels.
• Own ABM strategy, campaign landing pages, SEO, AEO, nurture programs, newsletters, and database re-engagement.
• Build the marketing systems foundation in HubSpot, including lead capture, UTM tracking, attribution instrumentation, and reporting.
• Define lead quality, routing, and handoff with SDRs and sales while owning marketing-sourced pipeline reporting.
• Partner with product marketing and field marketing, then hire and manage the demand generation team as the function grows.

Requirements

• 5–7 years of demand generation or growth marketing experience in B2B SaaS, infrastructure, or developer tools.
• Experience with sales-led enterprise motions, six-figure deals, and long sales cycles.
• Experience managing 1–2 people and building a team while operating as a hands-on player-coach.
• Proven experience building demand generation or paid acquisition programs from scratch.
• Hands-on expertise with Google Ads, LinkedIn Ads, attribution, funnel analysis, and pipeline reporting.
• Experience with ABM, SEO, AEO, marketing systems, and rapid growth experimentation.

Nice to have

• HubSpot experience.
• Experience with tools such as Profound.
• Deep technical product background and familiarity with AI-native tools such as Claude.

Culture & Benefits

• Work alongside founders and a senior GTM team on enterprise AI deals.
• Paid vacation, sick leave, and parental leave.
• Professional development budget for conferences, courses, and certifications.
• Choice of laptop and accessories.
• Health, dental, and vision coverage.
• Competitive salary and equity, with opportunities to interact directly with enterprise customers.