Director, Growth & Marketing

Location: Toronto, ON, Canada; hybrid work with 1–3 days per week on-site at Toronto-81 Bay

Company

hirify.global is a relationship-oriented bank serving Personal and Business Banking clients.

What you will do

• Develop and execute integrated, full-funnel marketing campaigns across paid, owned, organic, and earned channels.
• Optimize acquisition, activation, engagement, and retention programs through sprint-based experimentation and test-and-learn practices.
• Partner with agencies and internal stakeholders on media strategy, channel mix, targeting, and budget allocation.
• Apply measurement frameworks, attribution insights, dashboards, and performance reporting to improve marketing effectiveness.
• Collaborate with Product Owners and cross-functional agile squads to prioritize and deliver client-focused marketing initiatives.
• Influence decisions and align priorities across stakeholders without formal people leadership.

Requirements

• 10+ years of experience in integrated, performance, and digital marketing, ideally in financial services, credit cards, or another regulated industry.
• Strong expertise in marketing analytics, attribution, marketing mix modeling, performance dashboards, and insight-driven optimization.
• Experience influencing Product Owners, product teams, agencies, peers, and senior stakeholders in a matrixed environment.
• Experience working in agile environments and adapting to changing priorities and squad structures.
• Experience with paid search, paid social, programmatic display, search engine optimization, customer relationship management, email, push, and in-app marketing.
• Must be legally eligible to work in Canada and hold a valid work or study permit where applicable.

Nice to have

• Experience with marketing automation, artificial intelligence, and machine learning tools.

Culture & Benefits

• Competitive salary and incentive pay.
• Banking benefits, a benefits program, defined benefit pension plan, and employee share purchase plan.
• Vacation offering, wellbeing support, and a social recognition program.
• Purpose Day: a paid day off dedicated to personal growth and development.
• Inclusive and accessible workplace with support available during the candidate experience.

Hiring process

• Possible attribute-based assessments and skills tests, including simulations, coding, or French proficiency assessments.
• Artificial intelligence tools may be used during recruitment.