Marketing & Growth Operations Manager (Fintech)

Location: Toronto, Canada; hybrid work model with in-office days for connection and collaboration.

Salary: CA$120K–CA$130K annually, plus equity options.

Company

hirify.global is a Canadian fintech and SaaS company providing an intelligent financial operating system with corporate cards, expense management, bill payments, and high-yield accounts for more than 7,500 Canadian businesses.

What you will do

• Own and evolve multi-touch marketing attribution and build systems for evaluating marketing spend and investment opportunities.
• Audit self-serve and marketing funnels, identify leakage, and implement measurable improvements.
• Build and launch a product-qualified-lead scoring model and improve handoffs from self-serve to Sales.
• Run experiments to improve CAC, CAC payback, cost-per-lead, and cost-per-qualified-opportunity.
• Manage funnel transitions between self-serve and sales-managed motions and improve BDR outbound efficiency.
• Improve orchestration across HubSpot, Salesforce, and Braze while providing reliable funnel performance reporting.

Requirements

• 5+ years of experience in marketing operations, revenue operations, or growth operations.
• Hands-on experience building, fixing, or owning multi-touch attribution models.
• Experience building lead or lifecycle scoring models with measurable business outcomes.
• Strong understanding of CAC, CAC payback, cost-per-lead, and cost-per-qualified-opportunity.
• Ability to build and manage marketing technology systems, dashboards, and reporting independently.
• Experience in SaaS environments combining self-serve and sales-managed segments, with a systems-thinking and execution-oriented approach.

Nice to have

• Experience improving BDR outbound efficiency and automating list management.
• Experience working in an early-stage or lightly documented marketing operations function.

Culture & Benefits

• High-autonomy role at a fast-growing Canadian fintech company.
• Collaborative, feedback-oriented, high-trust, and high-performance culture.
• Competitive compensation, equity options, and benefits.
• Hybrid work with catered team lunches on Tuesdays, Wednesdays, and Thursdays.
• Dog-friendly Toronto office and an inclusive, accessible workplace.