Brand Marketing Manager (Fintech)

Location: Remote Canada

Salary: CAD 133,000–183,000 per year base pay.

Company

Affirm is a fintech company focused on making consumer credit more transparent and flexible through buy-now-pay-later products without hidden fees or compounding interest.

What you will do

• Own campaign strategy and architecture for priority brand, partner, merchant, and promotional campaigns.
• Translate business goals, audience insights, and brand strategy into campaign briefs and investment recommendations.
• Lead strategic brief development across Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications.
• Set go-to-market strategy, investment priorities, timelines, workflows, and channel budget allocation.
• Build reusable campaign frameworks and standards based on performance learnings.
• Own brand measurement and recurring reporting for overall brand health and individual campaigns.

Requirements

• 8–10 years of experience in brand marketing, integrated marketing, or a closely related discipline.
• Experience managing full campaigns from strategy through launch, ideally across agency and in-house environments.
• Experience briefing and leading creative work delivered on strategy, on budget, and on time.
• Track record of building brand awareness, equity, and differentiation using data and consumer insights.
• Ability to evaluate performance against business KPIs and develop clear, evidence-based recommendations.
• Experience working in complex, matrixed marketing organizations and aligning cross-functional partners through influence.

Nice to have

• Experience extending campaigns to global markets.
• Experience in fintech, financial services, or another trust-sensitive category.

Culture & Benefits

• Remote-first work model for roles within the country of employment.
• Health coverage with premiums fully subsidized for employees and dependents.
• Flexible spending wallets for technology, food, lifestyle, and family-forming expenses.
• Competitive vacation and holiday schedules.
• Employee stock purchase plan and potential equity rewards.

Hiring process

• Inclusive interview experience with reasonable accommodations available for candidates with disabilities.