Brand Marketing Manager

Location: Remote Canada. The role is remote-first within the country of employment, with occasional in-person work potentially required and an in-person onboarding experience for new hires.

Base pay: CAD 133,000–183,000 per year. The total compensation package may also include monthly health, wellness, and technology stipends, benefits, and equity rewards.

Company

Affirm provides transparent consumer payment solutions that allow people to pay over time without hidden fees or surprises.

What you will do

• Own campaign strategy and architecture for priority brand, partner, merchant, and promotional moments.
• Translate business goals, audience insights, and brand strategy into briefs and recommendations.
• Lead strategic development for partner campaigns across Partner Marketing, Product Marketing, Creative, Social, Paid, and Communications.
• Set go-to-market strategy and investment priorities, including timelines, workflows, and channel budgets.
• Build reusable campaign frameworks and standards based on performance learnings.
• Own brand measurement and reporting, maintain brand health tracking, and provide leadership with recurring performance insights.

Requirements

• 8–10 years of experience in brand marketing, integrated marketing, or a closely related discipline.
• Experience managing campaigns from strategy through launch, ideally across both agency and in-house environments.
• Experience briefing and leading creative work that is on strategy, on budget, and on time.
• Track record of building brand awareness, equity, and differentiation through data and consumer insight.
• Ability to evaluate performance against business KPIs and build alignment across complex, matrixed organizations.
• Ability to work remotely from Canada.

Nice to have

• Experience extending campaigns to global markets.
• Experience in fintech, financial services, or another trust-sensitive category.

Culture & Benefits

• Remote-first work environment with flexibility built in.
• 100% subsidized medical coverage for employees and dependents, along with dental and vision coverage.
• Monthly technology, health, and wellness spending stipends.
• Flexible time off and generous holiday calendars.
• Employee stock purchase plan with the ability to buy Affirm stock at a discount.
• Inclusive interview process with accommodations available for candidates with disabilities.