Integrated Marketing Specialist

Location: Boston, MA, United States

Salary: $89,600–$112,000 USD per year, plus bonus, equity, and applicable benefits.

Company

hirify.global is a publicly traded technology company headquartered in Boston and operating as a regulated gaming company.

What you will do

• Translate analytical outputs and performance insights into marketing strategies, investment recommendations, and execution guidance.
• Build scalable processes connecting Analytics with Integrated Marketing from insight through decision-making and execution.
• Partner with Sports Go-To-Market, Geo Performance, Channel Marketing, Analytics, and Customer Monetization teams.
• Develop frameworks for channel mix, spend allocation, marketing investment visibility, and local market opportunities.
• Convert media mix and channel performance insights into recommendations for campaign planning.
• Improve reporting and planning processes for evaluating state- and local-level performance.

Requirements

• Experience in integrated marketing, marketing strategy, or a related field.
• Broad exposure to paid social, organic social, television, radio, and other media channels.
• Ability to interpret analytical outputs and performance frameworks and translate them into clear marketing recommendations.
• Experience connecting performance insights with investment planning, channel strategy, campaign planning, or market-level decisions.
• Strong operational, communication, and presentation skills, including PowerPoint proficiency.
• Gaming licensure issued by the appropriate state agency may be required as a condition of employment.

Nice to have

• Experience in a fast-paced technology, startup, or similarly dynamic environment.
• Exposure to artificial intelligence tools or other emerging technologies.

Culture & Benefits

• Work in a technology-driven, innovation-focused environment.
• Compensation includes a base salary, bonus, equity, and applicable benefits.
• Guidance is provided through the gaming license process when relevant to the role.